Microsoft’s Windows 10 Reaches Milestone

Microsoft’s Windows 10 reaches its milestone. It only took 10 weeks for Microsoft’s newest operating system, Windows 10, to get installed on 110 million devices (source).

Windows’ boss, Terry Meyerson, revealed the following:

  • Users have asked 1 billion questions to Windows 10’s new Siri-like digital assistant, Cortana
  • Users have visited the Windows 10 app store 1 billion times
  • Facebook is developing new Facebook, Instagram, and Messenger dedicated apps for Windows 10.

What does this mean for home PC users and small businesses with old Windows operating systems on their PCs? They need to upgrade their operating system and/or hardware to the newest system in case they get left behind on old technology.

This “keep up with the technology” trend seems to be the new norm among software giants. Take for example Apple’s iOS software. Apple continues to offer updates on their mobile devices. Despite the hardware being only a year or so old, the newest operating system available now runs slower and worst of all, doesn’t feature the full range of capabilities one would experience by purchasing and upgrading to the newest hardware and software.

This is the new norm. To make this process of upgrading to Windows 10 a stress-free experience for users moving their stuff from an old PC to a newer one (or the new OS) Laplink offers PCmover Professional software.

This software is designed to work with any older version of Windows operating systems, including XP, Vista, 7, 8 and 8.1. By installing PCmover on an old Windows PC, users can follow an easy, step-by-step “wizard” interface that guides them through selecting the many files, thousands of personalized PC settings, user profiles, and even the applications (programs) installed on your PC that you want to move over to your new Windows 10 PC. Rather than manually searching through a massive PC directory, and dragging and dropping photo, music, and video folders–PCmover searches and finds those files immediately, and moves them over to your new PC over a network or high-speed transfer cable.

The best part about PCmover Professional software is that it moves your applications–like the Microsoft Office Suite. Imagine tracking down your old serial numbers, installation CDs (if your new computer even has a CD-rom slot), or searching and downloading applications from the Internet all over again. It’d take you hours! And the savings you experience by transferring those already purchased applications to your new PC is considerable: you don’t have to re-purchase those apps!

PCmover also works to migrate everything important that is on your PC to your new operating system if all you are doing is an in-place upgrade (i.e. updating your operating system without replacing the actual computer you are using.) The best way to understand how PCmover software makes this process simple for you is by watching this video we made. 


If you’re interested in PCmover Professional, you can buy a copy from Laplink here.

Sync all your devices

In a day and age where it’s very common to have multiple devices–a smartphone, a tablet, a laptop, and maybe even a desktop computer–it’s important to have the files and folders you need synced between all of your devices.

Laplink Sync makes it easy for you. With a few clicks, you can choose the folders and files that you want to transfer between your devices. Just select your devices and the folders you wish to sync, and that’s it! It is the easiest way to copy your newest pictures from your phone to your computer!

Sync all of your selected files and folders between your Windows®, Mac®, iOS™, and Android™ smartphone, tablet, laptop, and desktop devices.

Laplink Sync Left

Connect and transfer data quickly on a wireless network, so you can keep your documents and multimedia files available no matter what device you are using.

UltraSync™ technology works efficiently to alert you to any duplicate files, and intelligently syncs your documents to their corresponding folders on devices with different operating systems.

With Laplink Sync, synchronizing files between your various devices is quick and easy, giving you constant access to the data you want and need.

3 Things to Do Before a Windows 10 Migration

Now that Microsoft has finally released Windows 10, plans for a migration, whether as an upgrade or along with a PC refresh, are starting to take hold. There are many important factors to consider when moving to Windows 10. Here we cover three Windows hygiene areas that should be reviewed before moving to a new Windows 10 PC.

  1. Clean up and organize your data. Don’t migrate a mess. Over time, all of us tend to save documents, photos, or other files in places on our hard drive that we didn’t mean to. Although Laplink PCmover can find your files, photos, and other data wherever on your hard drive they may be, it’s worth it to set aside some time to before moving to a new PC to organize and clean up your data. You may want to get your photos organized into a single library by date or trip. You may want to organize some of your documents and spreadsheets by project. Now’s the time to “clean house” before you “move in” to your new PC.


A related consideration is that, for the first time, your new Windows PC may have a smaller hard drive than your old PC.  How can that be? Many new PCs are now coming with solid state hard drives, or SSDs. SSDs are substantially faster and are not prone to mechanical failure. They hare, however, more expensive on a per gigabyte (GB) basis. Your old PC may have had a 500GB traditional hard drive but your new Windows 10 PC may have only a 250GB SSD. One solution is to move some types of large files, such music which is large in aggregate or movies which are large individually, to an external hard drive. This should be completed before doing a migration to the new PC.

  1. Backup your data. It should go without saying, but backing up your data before performing any type of Windows 10 upgrade or migration is very important. If you are already on a regular backup plan, congratulations. But that may be only half the requirement. Most standard back up plans and programs only back up your data. Because you’re moving to a new operating system and moving not just your data but your applications and settings, you’ll want to back up your entire computer. Not just the data, but the entire hard drive. File-based back up programs are not sufficient for this task. Instead, backup your entire computer using an image-based backup solution, such as Laplink DiskImage.

DiskImage Left

Protecting your old PC with a perfect image of all your applications, files and settings is the only true disaster recovery solution.  While the chances of a true disaster during a migration are very slim, prudence here is the better part of valor. Taking an image-based backup of your old PC provides a way to quickly and easily restore your PC and recover damaged or lost files in the case of an emergency. Plus, after your migration to Windows 10 is complete, you still have a perfect backup to protect you.

  1. Update your applications. Moving your compatible applications from the old PC to the new PC is the simplest way to be ready to work on your new PC right away. Migrating applications, instead of installing them anew, retains all of your settings in those applications. More importantly, migrating applications means you don’t have to worry about finding the old install DVDs and license codes.

woman at computer

But before you migrate, make sure all the applications are up to date. On the old PC, go to Windows Update for Microsoft apps and, for apps by other publishers, open the application and run a check for updates. Make sure all the apps you want to migrate are up-to-date before you do your migration to Windows 10.

Don’t be caught with your guard down. With the right processes and tools, migrating to Windows 10 can be easy and fast.  At Laplink, we’ve been helping people manage their data for over three decades and are the only Windows 10 migration solution recommended by Microsoft. To see how we can help you, visit our website at

Reseller Marketing Strategies: Bringing It Together

We hope you’ve enjoyed reading about marketing tips for Resellers.


Together, the marketing channels and suggested tips and graphic elements create an enhanced offering that will give your customers the information they need when they’re ready to make a decision.

Two out of three shoppers say they’ve abandoned a sale because they couldn’t get the information they felt was necessary.

With the right tools, your customers will have what they need when they need it–and be able to confidently click “Buy.”

Additional messaging to use:

Free 24/7 Transfer Assistance

For users who plan to perform the upgrade themselves, Laplink provides a free 24/7 hotline, which helps users through the process. The Free Transfer Assistance focuses on the user experience and helps them achieve a successful migration.

30-day Money Back Guarantee

If users are not completely satisfied with a software product they purchased, Laplink offers a no-hassle 30-day money back guarantee.

Free upgrades for current users

With the release of PCmover version 10, users who currently have PCmover licenses can upgrade to version 10 for free when they check for updates.


PCmover is the essential tool for moving all files, folders, applications, and personalized user settings from an old PC’s operating system to a new operating system quickly and easily.

Using our recommended marketing tips and tools, you’ll be able to capitalize on the opportunity presented by the Windows 10 release, and offer your clients a valuable product that will make their migration easy!


Reseller Marketing Strategies: Graphics


Clear, high-resolution images are just as important as words in a product page, as they let shoppers “experience” your product. In addition to product shots, quality content that can be picked up on social media and blog posts and shared among your followers can include lifestyle images, which show your product in use, helping customers better picture how it will fit into their lives. A good resource for generic images like this is by Getty Images.

Logos and other branding elements are also key, as they quickly tell the customer whose product they are looking at.

We also recommend product comparison charts showing why Laplink’s PCmover is the clear winner. A comparison chart’s main purpose is to tell customers at a glance where a product fits in with your company’s offerings, guiding them closer to the right choice for them.

Reseller Marketing Strategies: Email Campaigns

The second format for marketing we recommend is to send email campaigns to your membership list. Although effective, email campaign programs are typically not free depending on the size of your list. Some programs like MailChimp offer email marketing for lists under a certain size for free.

Pro tip: Email is a channel that generally offers a good return on investment, with 66% of companies rating email marketing ROI excellent or good in 2013. No other channel, except SEO, is rated that high.

Basically the top e-mail marketing tips are also pretty generic: don’t spam, make your e-mails more interesting, and make them stick. But how do social media and e-mail relate to each other when it comes to ROI?

The most effective way to reach a wide audience across all platforms is to run a cross-channel marketing campaign. That means, for a certain amount of time (for example: one week), you will create a promotion and share it via an email campaign, a Facebook and Twitter post, and on your website. To know which channel adds to the revenue overall, you can use a simple method to compare.

By using discount codes, you can distribute a different code for each channel. It can be a real code, but online it can also be included in a link. You should capture those codes on the point of sale, or registration in case of an event. Then you can track your sales revenue generated from each channel, and measure your success.

Now this is something that you could do each day, but you don’t want to give a discount each day. One way is to do a 24-hour promotion, and also offer a sale on the software or your services each month.

Be sure to measure the appropriate metric when testing as well – if it’s sales you require then be sure to use that as your metric when determining whether a subject line, a Call to Action or an image is the most successful one to use – don’t just assume that if an email gets the most opens that it will then convert into producing the highest conversions.

Reseller Marketing Strategies: Social Media

The first format for marketing we recommend is social media. The best part about it is that getting your company on social media is free, unlike other marketing methods. And if you’re not already connected with us on the major platforms, you can connect with us here, here, and here. We post relevant updates, articles, and promotions.

According to Altimeter, only 34% of businesses feel their social strategy directly correlates to calculable business outcomes. To demonstrate social media’s value, you need to measure social media’s return on investment (ROI) as it relates to your overall business goals.

Social media channels are an easy, effective way to connect with your audience and get them to engage. The brand awareness created by social media—seen in metrics including “likes” and “Retweets”—is valuable, but not enough.

Key examples of social media metrics to track include:

  • Reach
  • Site traffic
  • Leads generated
  • Sign-ups and conversions
  • Revenue generated

Once you’ve established your social media goals from the above list, you’ll need to use tools that help you measure the ROI on your social media. The easiest tool that we recommend is Google Analytics.

With this installed on all of your sites, you can track website traffic, on-site conversions, and sign-ups originating from social media campaigns and posts that you publish.

You should be checking your various social media metrics frequently, often daily, to ensure that your social media goals are being met. The lifecycle of social media campaigns is often very short, so you need to stay on top of the data as it happens. Choose a timeframe that works for you, and stick to it.Once you’ve set your goals and installed Google Analytics, you’ll want to spend some time actually tracking your social media ROI to prove the success of a campaign.

Pro tip: You can have reports sent to your email inbox on specific days of the week so you don’t have to even remember to pull reports yourself.

Once you’ve identified what works and what doesn’t work on social, adjust your strategy. And due to the short life span of social media campaigns, a failing campaign should be changed and improved as soon as possible. Always remember that social media is never static. To meet your social media ROI goals, you’ll need to constantly update and adapt your strategy taking into account the analytics data you’re tracking.

By posting regular, valuable content that your audience can relate to, you will expand your reach of followers, and send people to your company’s website. From there, they will take steps to become a sales lead, a member of your newsletter, or purchase your product directly from your website’s shopping cart.

Reseller Marketing Strategies: An Introduction

This 5-part blog series will outline some tips and tricks you can use to creatively market Laplink’s products to your audience as a reseller (partner).


Most of our partners are a small to mid-sized business with limited marketing resources necessary to get hundreds of thousands of eyes on your marketing messaging.

So what’s the best, most effective, and affordable way to reach your target audience, drum up new business, and attract new clients or amp sales without breaking the bank?

Similar to Zillow, the online real estate giant, we propose a content-based approach to marketing that, if executed effectively across all channels, will result in new revenue for your company.

That’s because in today’s world of marketing, buyers crave information; they are more willing to read something than wait for a pop-up ad to tell them what’s on sale on a brand’s website. Now is your chance to publish useful, timely, engaging content.

We are going to help you by recommending how and where to publish content with suggestions in the next blog posts.

Understanding Laplink DiskImage backup software

With Laplink DiskImage you can make a backup or image of entire computers, single drives or files during running operations. By restoring such an image or backup later, a user has their normal and familiar working environment back again in a short space of time. The Hardware Independent Restore feature enables a system restoration onto machines with different hardware setups. This means a system image or a clone cannot only be restored onto Server and Desktop PCs with identical hardware, but also onto hardware where the processor or motherboard has been changed, for instance.

We call this function the Hardware Independent Restore. It is in enormous demand from customers and not nearly as complicated as you may think.

When is it used?

Hardware Independent Restore is generally used or enabled in the following cases:

  • Restoration of an image on a computer with different hardware or cloning/duplication of a computer
  • Enabling Hardware Independent Restore by using the boot media to exchange faulty or defect drivers of an existing system
  • Migration of physical computers onto virtual machines or virtual machines on physical computers´

What does it cost?

Unlike most of our competitors, Laplink does not charge any extra for this comprehensive function. It is included in the very competitive price of the product Laplink DiskImage, from just $39.95 for a full version with no time limits.

How does it work?

Windows operating systems must be compatible with a variety of hardware platforms. This portability is achieved through a special layer within the operating system, which is responsible for the management and control of hardware, architecture and machine-dependent devices, such as the I/O interfaces, Interrupt Controller and multi processor communication mechanisms.

This layer is commonly installed on and aligned to the current hardware on an installed and running Windows. If the hardware is exchanged, it becomes necessary to align the layer accordingly, to ensure smooth and continued functionality of the operating system and the programs installed.

Buy Laplink DiskImage now.

Microsoft and Laplink Partnership: PCmover Express for free

Laplink announced today that PCmover has been selected by Microsoft as its recommended migration solution for Windows users, with a free download of PCmover Express for personal use available here.

“Microsoft looks forward to continuing our collaboration with Laplink,” said Shad Larsen, Director of Business Planning at Microsoft, in a press release. “We wanted to make it easier for customers to migrate their personal files and settings from their older Windows PC to a new Windows 8.1 or Windows 10 PC, and Laplink delivers a great solution with their PCmover Express software.”

The free offer for PCmover Express will be available on in 18 markets beginning today and expiring August 31, 2016. The offer is available for personal, non-commercial use. It requires the destination PC to be running Windows 8.1 or Windows 10 and not joined to a domain.

Commercial users can purchase a license for PCmover Express that provides commercial use rights for about $20. While PCmover Express does not transfer applications, that functionality is provided with PCmover Professional as an available upgrade.

We previously worked with Microsoft to provide Windows users with migration software in support of Windows XP customers moving to new Windows PCs. Extending this relationship to Windows 10 was an easy decision.


We’re fully committed to this Microsoft partnership in support of all Windows users. Our latest version of PCmover makes it easier than ever for customers running Windows XP, all the way to the latest release of Windows 10, to migrate their personal files, folders, and other settings to their new PC.

We’re seeing strong demand for Windows 10 by both consumer and commercial customers. And as customers buy new Windows 10 devices, we believe they will discover Laplink’s migration solutions provide great choice and flexibility, saving time and money for consumers, SMB, and enterprises.

Transferring your personal files, folders, and other settings to a new PC can sometimes be time-consuming and difficult. But our PCmover software provides an easy-to-use solution with a wizard driven interface, allowing users to automatically transfer selected user profiles, files, and settings to a new device from an old PC. We also offer Free Transfer Assistance, providing certified experts 24/7 to assist with migrations.

For larger organizations, we offer an enterprise version of PCmover, which allows IT to manage migrations even for unmanaged PCs. Already in use by thousands of major companies and organizations, it continues to be the fastest growing enterprise migration solution. Complimentary evaluations of PCmover Enterprise and more detailed information is available from our website.