--- title: "Reseller Marketing Strategies: Social Media" description: The best part about it is that getting your company on social media is free, unlike other marketing methods. image: https://blog.laplink.com/hubfs/Reseller%20Marketing%20Strategies_%20Social%20Media.png --- TRUSTED FOR OVER 40 YEARS - [About Laplink](https://go.laplink.com/about-us) - [About Us](https://go.laplink.com/about-us) - [Management](https://go.laplink.com/management) - [Careers](https://go.laplink.com/careers) - [Laplink Blog](https://blog.laplink.com/) - [Media Center](https://news.laplink.com/) - [Support](https://contact.laplink.com) - [Knowledge Base](https://help.laplink.com) - [Laplink Account Login](https://laplink.com/mysupport/default.asp?FinishURL=/mysupport/mysupport.asp) - [Contact](https://contact.laplink.com/) [![Laplink](https://blog.laplink.com/hs-fs/hubfs/raw_assets/public/Blog%20%20Main/images/logo-white.png?width=750&height=242&name=logo-white.png "Laplink")](https://www.laplink.com/) - [Personal & Home Office](https://go.laplink.com/pcmover-feature-overview?hsLang=en) - 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Evaluation requests are processed and approved usually within one business day. Please fill out the form below. Please note the Evaluation copy of PCmover Enterprise requires you to be logged into a domain when testing. If you would like to test Enterprise without this requirement, please contact corpsales@laplink.com to receive an alternate copy of the software. Thank you for your interest, and for choosing Laplink Software! ##### Contact Sales × ![Featured Image](https://blog.laplink.com/hubfs/Reseller%20Marketing%20Strategies_%20Social%20Media.png) # Reseller Marketing Strategies: Social Media Published by [Amanda Marcus](https://blog.laplink.com/author/amanda-marcus) on September 13, 2015 at 10:58 PM [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) The first format for marketing we recommend is social media. The best part about it is that getting your company on social media is free, unlike other marketing methods. And if you’re not already connected with us on the major platforms, you can connect with us [here](https://www.facebook.com/laplinksoftware), [here](https://twitter.com/laplink), and [here](https://www.linkedin.com/company/laplink-software). We post relevant updates, articles, and promotions. > According to Altimeter, only 34% of businesses feel their social strategy directly correlates to calculable business outcomes. To demonstrate social media’s value, you need to measure social media’s return on investment (ROI) as it relates to your overall business goals. Social media channels are an easy, effective way to connect with your audience and get them to engage. The brand awareness created by social media—seen in metrics including “likes” and “Retweets”—is valuable, but not enough. Key examples of social media metrics to track include: - Reach - Site traffic - Leads generated - Sign-ups and conversions - Revenue generated Once you’ve established your social media goals from the above list, you’ll need to use tools that help you measure the ROI on your social media. The easiest tool that we recommend is [Google Analytics](http://www.google.ca/analytics/). With this installed on all of your sites, you can track website traffic, on-site conversions, and sign-ups originating from social media campaigns and posts that you publish. You should be checking your various social media metrics frequently, often daily, to ensure that your social media goals are being met. The lifecycle of social media campaigns is often very short, so you need to stay on top of the data as it happens. Choose a timeframe that works for you, and stick to it.Once you’ve set your goals and installed Google Analytics, you’ll want to spend some time actually tracking your social media ROI to prove the success of a campaign. > Pro tip: You can have reports sent to your email inbox on specific days of the week so you don’t have to even remember to pull reports yourself. Once you’ve identified what works and what doesn’t work on social, adjust your strategy. And due to the short life span of social media campaigns, a failing campaign should be changed and improved as soon as possible. Always remember that social media is never static. To meet your social media ROI goals, you’ll need to constantly update and adapt your strategy taking into account the analytics data you’re tracking. By posting regular, valuable content that your audience can relate to, you will expand your reach of followers, and send people to your company’s website. From there, they will take steps to become a sales lead, a member of your newsletter, or purchase your product directly from your website’s shopping cart. Tags: [Software Industry](https://blog.laplink.com/tag/software-industry) [Back to Blog](https://blog.laplink.com) #### Add Comment Published by #### Amanda Marcus [Read more about Amanda Marcus...](https://blog.laplink.com/author/amanda-marcus) ## Related Articles ## [PCmover migration: PC to PC](https://blog.laplink.com/2015/06/22/pcmover-migration-pc-to-pc?hsLang=en) PCmover Professional and Business support three migration scenarios: [Read More ](https://blog.laplink.com/2015/06/22/pcmover-migration-pc-to-pc?hsLang=en) ## [PCmover migration: hard drive image recovery](https://blog.laplink.com/2015/06/24/pcmover-migration-hard-drive-image-recovery?hsLang=en) PCmover Professional and Business support all migration scenarios: [Read More ](https://blog.laplink.com/2015/06/24/pcmover-migration-hard-drive-image-recovery?hsLang=en) ## [PCmover migration: in place upgrade](https://blog.laplink.com/2015/06/23/pcmover-migration-in-place-upgrade?hsLang=en) PCmover Professional and Business support all migration scenarios: [Read More ](https://blog.laplink.com/2015/06/23/pcmover-migration-in-place-upgrade?hsLang=en) - ©  LAPLINK SOFTWARE INC. 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