--- title: "Reseller Marketing Strategies: An Introduction" description: This 5-part blog series will outline some tips and strategies you can use to creatively market Laplink's products to your audience as a reseller (partner). image: https://blog.laplink.com/hubfs/Reseller%20Marketing%20Strategies_%20An%20Introduction.png --- TRUSTED FOR OVER 40 YEARS - [About Laplink](https://go.laplink.com/about-us) - [About Us](https://go.laplink.com/about-us) - [Management](https://go.laplink.com/management) - [Careers](https://go.laplink.com/careers) - [Laplink Blog](https://blog.laplink.com/) - [Media Center](https://news.laplink.com/) - [Support](https://contact.laplink.com) - [Knowledge Base](https://help.laplink.com) - [Laplink Account Login](https://laplink.com/mysupport/default.asp?FinishURL=/mysupport/mysupport.asp) - [Contact](https://contact.laplink.com/) [![Laplink](https://blog.laplink.com/hs-fs/hubfs/raw_assets/public/Blog%20%20Main/images/logo-white.png?width=750&height=242&name=logo-white.png "Laplink")](https://www.laplink.com/) - [Personal & Home Office](https://go.laplink.com/pcmover-feature-overview?hsLang=en) - [PCmover](https://go.laplink.com/pcmover-feature-overview?hsLang=en) - [Professional (Most Popular)](https://go.laplink.com/product/pcmover-professional?hsLang=en) - [Ultimate (Physical Box)](https://go.laplink.com/product/pcmover-ultimate?hsLang=en) - [Home](https://go.laplink.com/product/pcmover-home?hsLang=en) - [Express](https://go.laplink.com/product/pcmover-express?hsLang=en) - [Other Editions ](https://go.laplink.com/pcmover-feature-overview?hsLang=en) - [Windows Store Edition](https://web.laplink.com/pcmover-wse/?hsLang=en) - [Image & Drive Assistant](https://go.laplink.com/product/pcmover-image-drive-assistant?hsLang=en) - [In-Place Windows 7 Upgrade Assistant](https://go.laplink.com/product/pcmover-windows-7-upgrade-assistant?hsLang=en) - [In-Place Windows 8 Upgrade Assistant](https://go.laplink.com/product/pcmover-windows-8-upgrade-assistant?hsLang=en) - [Laplink Transfer Cables](https://go.laplink.com/cables?hsLang=en) - [Special Bundles](https://go.laplink.com/special-offers?hsLang=en) - [Reconfigurator](https://reconfigurator.laplink.com/?hsLang=en) - [Disk Utilities ](https://go.laplink.com/individuals?hsLang=en#hs_cos_wrapper_module_17220786915454) - [DiskImage](https://go.laplink.com/product/diskimage?hsLang=en) - [SafeErase](https://go.laplink.com/product/safeerase?hsLang=en) - [Laplink Everywhere](https://everywhere.laplink.com/?hsLang=en) - [Overview ](https://everywhere.laplink.com/?hsLang=en) - [Features ](https://everywhere.laplink.com/?hsLang=en#features) - [How To Videos](https://everywhere.laplink.com/how-to-videos?hsLang=en) - [Documentation ](https://everywhere.laplink.com/docs?hsLang=en) - [FAQ ](https://everywhere.laplink.com/faq?hsLang=en) - [Plans & Pricing](https://everywhere.laplink.com/pricing?hsLang=en) - [Free Trial](https://le.laplink.com/en/account/signup) - File Transfer & Remote Management - [Laplink Gold](https://go.laplink.com/product/laplink-gold?hsLang=en) - [Laplink Sync](https://go.laplink.com/product/laplink-sync?hsLang=en) - [Small & Medium Business](https://business.laplink.com/?hsLang=en) - [PCmover Business ](https://business.laplink.com/?hsLang=en) - [Why Business?](https://business.laplink.com/?hsLang=en#why-business) - [Licensing Options](https://business.laplink.com/?hsLang=en#licensing-options) - [Technician Licenses](https://business.laplink.com/?hsLang=en#technician) - [Try Business](https://business.laplink.com/?hsLang=en#try-business) - [Technician License](https://business.laplink.com/?hsLang=en#licensing-options) - [PCmover Profile Migrator ](https://ppm.laplink.com/?hsLang=en) - [About](https://ppm.laplink.com/?hsLang=en) - [Migration Scenarios](https://ppm.laplink.com/?hsLang=en#scenarios) - [Command Line Options](https://ppm.laplink.com/?hsLang=en#parameters) - [Video Tutorials](https://ppm.laplink.com/?hsLang=en#videos) - [Pricing](https://ppm.laplink.com/?hsLang=en#ppm-pricing) - [FAQs & Support](https://ppm.laplink.com/?hsLang=en#faq) - [Laplink Everywhere](https://everywhere.laplink.com/?hsLang=en) - [Overview](https://everywhere.laplink.com/?hsLang=en) - [Features ](https://everywhere.laplink.com/?hsLang=en#features) - [How To Videos](https://everywhere.laplink.com/how-to-videos?hsLang=en) - [Documentation ](https://everywhere.laplink.com/docs?hsLang=en) - [FAQ ](https://everywhere.laplink.com/faq?hsLang=en) - [Plans & Pricing](https://everywhere.laplink.com/pricing?hsLang=en) - [Free Trial](https://le.laplink.com/en/account/signup) - [Our Customers](https://enterprise.laplink.com/pcmover-enterprise-customers?hsLang=en) - [Enterprise & Large Organizations](https://enterprise.laplink.com/?hsLang=en) - [PCmover Enterprise ](https://enterprise.laplink.com/?hsLang=en) - [Overview](https://enterprise.laplink.com/?hsLang=en) - [Case Studies](https://enterprise.laplink.com/support-resources?hsLang=en#case-studies) - [Government](https://enterprise.laplink.com/government/?hsLang=en) - [Support & Resources](https://enterprise.laplink.com/support-resources/?hsLang=en) - [Contact](https://enterprise.laplink.com/?hsLang=en#contactSalesModal) - [Request Demo](https://meetings.hubspot.com/coyle) - [Free Fully Functional License](https://enterprise.laplink.com/?hsLang=en#tryPCmover) - [PCmover Profile Migrator ](https://ppm.laplink.com/?hsLang=en) - [About](https://ppm.laplink.com/?hsLang=en) - [Migration Scenarios](https://ppm.laplink.com/?hsLang=en#scenarios) - [Command Line Parameters](https://ppm.laplink.com/?hsLang=en#parameters) - [Video Tutorials](https://ppm.laplink.com/?hsLang=en#videos) - [Pricing](https://ppm.laplink.com/?hsLang=en) - [FAQs & Support](https://ppm.laplink.com/?hsLang=en#faq) - [Laplink Everywhere](https://everywhere.laplink.com/?hsLang=en) - [Overview ](https://everywhere.laplink.com/?hsLang=en) - [Features ](https://everywhere.laplink.com/?hsLang=en#features) - [How To Videos](https://everywhere.laplink.com/how-to-videos?hsLang=en) - [Documentation ](https://everywhere.laplink.com/docs?hsLang=en) - [FAQ ](https://everywhere.laplink.com/faq?hsLang=en) - [Plans & Pricing](https://everywhere.laplink.com/pricing?hsLang=en) - [Free Trial](https://everywhere.laplink.com/pricing?hsLang=en) - [Our Customers](https://enterprise.laplink.com/pcmover-enterprise-customers?hsLang=en) - [Service Providers](https://go.laplink.com/become-a-partner-2?hsLang=en) - [Opportunities](https://go.laplink.com/become-a-partner-2?hsLang=en) - [Login/Sign up](https://store.laplink.com/59/purl-partnerlogin) - [Technician License](https://business.laplink.com/?hsLang=en#licensing-options) [![Laplink](https://blog.laplink.com/hs-fs/hubfs/raw_assets/public/Blog%20%20Main/images/laplink.png?width=750&height=242&name=laplink.png "Laplink")](https://www.laplink.com/) - [Blog Home](https://blog.laplink.com) - [Small Business](https://blog.laplink.com/tag/small-business) - [Enterprise](https://blog.laplink.com/tag/enterprise) - [Technology](https://blog.laplink.com/tag/technology) - [PC Migration](https://blog.laplink.com/tag/pc-migration) Try PCmover Contact Sales ##### Try PCmover × Find out if PCmover is right for your organization! Evaluation requests are processed and approved usually within one business day. Please fill out the form below. Please note the Evaluation copy of PCmover Enterprise requires you to be logged into a domain when testing. If you would like to test Enterprise without this requirement, please contact corpsales@laplink.com to receive an alternate copy of the software. Thank you for your interest, and for choosing Laplink Software! ##### Contact Sales × ![Featured Image](https://blog.laplink.com/hubfs/Reseller%20Marketing%20Strategies_%20An%20Introduction.png) # Reseller Marketing Strategies: An Introduction Published by [Amanda Marcus](https://blog.laplink.com/author/amanda-marcus) on September 8, 2015 at 10:54 PM This 5-part blog series will outline some tips and tricks you can use to creatively market Laplink’s products to your audience as a reseller (partner). [![reseller-info](https://blog.laplink.com/hs-fs/hubfs/Imported_Blog_Media/reseller-info-4.jpg?width=400&height=280&name=reseller-info-4.jpg)](https://blog.laplink.com/hubfs/Imported_Blog_Media/reseller-info-Jan-20-2021-07-38-12-44-PM.jpg?hsLang=en) Most of our partners are a small to mid-sized business with limited marketing resources necessary to get hundreds of thousands of eyes on your marketing messaging. So what’s the best, most effective, and affordable way to reach your target audience, drum up new business, and attract new clients or amp sales without breaking the bank? Similar to [Zillow](http://venturebeat.com/2015/07/30/how-zillow-employed-one-of-the-scrappiest-strategies-ever-to-become-a-4-5b-leader/), the online real estate giant, we propose a content-based approach to marketing that, if executed effectively across all channels, will result in new revenue for your company. That’s because in today’s world of marketing, buyers crave information; they are more willing to read something than wait for a pop-up ad to tell them what’s on sale on a brand’s website. Now is your chance to publish useful, timely, engaging content. We are going to help you by recommending how and where to publish content with suggestions in the next blog posts. Tags: [Software Industry](https://blog.laplink.com/tag/software-industry) [Back to Blog](https://blog.laplink.com) #### Add Comment Published by #### Amanda Marcus [Read more about Amanda Marcus...](https://blog.laplink.com/author/amanda-marcus) ## Related Articles ## [5 Tips for Software Developers](https://blog.laplink.com/2015/11/02/series-5-tips-for-software-developers?hsLang=en) With the rapid evolution of technology, the demand for software developers and engineers is... [Read More ](https://blog.laplink.com/2015/11/02/series-5-tips-for-software-developers?hsLang=en) ## [Selling end-to-end service offerings](https://blog.laplink.com/2015/07/03/selling-end-to-end-service-offerings?hsLang=en) This blog post is directed at Software Resellers and IT Service Providers interested in the ... [Read More ](https://blog.laplink.com/2015/07/03/selling-end-to-end-service-offerings?hsLang=en) ## [Laplink & Webroot Product Bundle](https://blog.laplink.com/2015/10/27/laplink-webroot-product-bundle?hsLang=en) Laplink Software, Inc. announced today our partnership with Webroot to provide a software bundle... [Read More ](https://blog.laplink.com/2015/10/27/laplink-webroot-product-bundle?hsLang=en) - ©  LAPLINK SOFTWARE INC. All rights reserved.   |   - [Privacy Policy](https://go.laplink.com/privacy-policy?hsLang=en) |   - [Terms & Conditions](https://web.laplink.com/terms-and-conditions/%20%20%20%20%20https://go.laplink.com/terms-and-conditions?hsLang=en) |   - [Partnership](https://go.laplink.com/become-a-partner-2?hsLang=en) |   - [Affiliates](https://go.laplink.com/become-a-partner-2/?hsLang=en#affiliates) - [![LinkedIn](https://blog.laplink.com/hubfs/Enterprise/LinkedIn%20Black.png)](https://www.linkedin.com/company/laplink-software) - [![Facebook](https://blog.laplink.com/hubfs/Enterprise/Facebook%20Black.png)](https://www.facebook.com/laplinksoftware) - [![Twitter](https://blog.laplink.com/hubfs/Enterprise/X%20Black.png)](http://www.twitter.com/laplink) - [![Youtube](https://blog.laplink.com/hubfs/Enterprise/Youtube%20Black.png)](http://www.youtube.com/laplinksoftware)