A Laplink Reseller Interview

Rob’s company joined the Laplink Partner Program in spring 2014, coinciding with Microsoft’s end-of-support for Windows XP. Wanting to capitalize on the opportunity, Rob’s company bought 200 licenses of PCmover Professional to bundle with their anti-virus software in an offer to clients.

Offering both PC migration services, as well as sales of software programs, Rob’s company also resold other Laplink programs like DiskImage and SafeErase to clients.

But PCmover Professional was the most valuable program.

When asked his main reason for offering PCmover to his clients, Rob said of the company’s steady sales: “Technicians know the value of time, and the value of a product that saves them time.”

For Rob’s clients, instead of working on a migration for over a 4-hour period, the entire transfer was done in 45 minutes on average.

“Usually when Microsoft is ‘forcing’ an OS upgrade, we find the greatest success,” said Rob of the business opportunity and financial gains his company experienced with reselling Laplink software programs as part of a service.

Rob’s forecast of the future in the Laplink Partner Program: “With Windows 10 coming out, and with the reviews it’s receiving, I can see a lot of people migrating.”

He additionally foresees that as soon as Windows 7 goes “end of sale” and Windows 10 truly “fills that gap”—Rob can see another big revenue opportunity for reselling PCmover.

Selling end-to-end service offerings

This blog post is directed at Software Resellers and IT Service Providers interested in the Laplink Partner Program.

When it comes to getting a new PC “to work”, or enhancing an existing PC via hardware or software upgrades and updates, the effort and time needed to get the PC user “back to work” is substantial. It can take multiple unproductive hours to do so and it is not guaranteed that everything will work again.

PCmover Professional Left

Industry research shows that many companies face the following problems:

  • End users are not getting the service(s) they require;
  • Insufficient end-user device performance impacting the top and bottom line;
  • Organizations are experiencing too much employee downtime;
  • Companies have complex end-user device environments with different systems and applications;
  • Business owners and executives are interested in reducing operating costs and TCO.

Laplink has done extensive research to understand the challenges and bottlenecks in PC migration. In a manual migration, the more complex (transferring applications: re-installing, updating, etc) then the more time and effort is expended, thus making the overall transfer more difficult.

With PCmover, the complexity of the migration is significantly reduced, as PCmover guides you through the setup and migration, supported by 3 different scenarios.

PCmover by Laplink Software is the solution for every organization that has over 100 PCs. Using it will save a minimum of $300 per desktop deployed, eliminating the need for extended project cycles.

PCmover helps organizations decrease unbudgeted costs during the projects, and dramatically decreases productivity loss.

Interested in joining the Laplink Partner Program? Join here. 

IT Pros prefer PCs in 2015

According to The SHI Blog in January 2015: “Reports of the PC’s death have been greatly exaggerated,” said author Ed McNamara in his blog article. “Written off after a slow 2013, PCs fought back last year with sales growing 1 percent in the fourth quarter year over year.”

The Consumer Electronics Show (CES) earlier in 2015 also boosted hype for the previously downturned market: new advances in hardware such as hybrid laptop/tablets, curved screens, and ultra-thin laptops were showcased to a receptive audience. “Clearly PCs aren’t down for the count just yet,” wrote McNamara.

So what does this mean for the migration software market and those in the industry going forward this year?

IT Pros prefer PCs in 2015.

“Of the 99 percent of IT professionals whose organizations plan to replace at least one computer next year, 82 percent will replace existing desktops or laptops with another desktop or laptop,” said McNamara.

As the economy continues to improve, business professionals will begin updating their computer’s hardware and operating systems for the first time in years. These events will provide a considerable business and financial opportunity for software sales and IT services for professional users requiring a secure migration of their files, folders, user settings, and applications from PC to PC.

If you are a software reseller, consider joining the Laplink Partner Program and reselling PCmover Professional to IT pros ready to migrate and upgrade to Windows 10 this year.