Laplink Laptop Giveaway – Ready, Set, GO!!!

It’s here, the laptop giveaway that you don’t want to miss is finally here!. Today begins your chance to win one of two FREE Lenovo ThinkPad Edge laptops. You might be thinking, “What do I do now?” Let us tell you!

FIRST – Go to www.laplink.com/laptopgiveaway (aka Contest HQ) and follow the 4 steps to enter:

  1. Fill out the Entry Form
  2. “Like” our Facebook fan page
  3. “Follow” us on Twitter
  4. Talk to us and about us! Each time you do is an entry so the more times you enter the better chance you have of winning!

**Make sure to check out the How To page for the low-down with some suggestions on what to do!

Done?

Now, get out on the web (Facebook, Twitter, blogs and forums) and mention them keywords as much as you can. Hold up, don’t know what “them keywords” are? Here’s the list:

  • Laplink
  • PCmover
  • PCsync
  • Laplink DiskImage
  • Laplink SafeErase
  • Laplink Defrag
  • Laplink Everywhere
  • Laplink Gold
  • Laplink Switch & Sync

*Don’t alter these, otherwise we can’t track it!

Each post (that we are able to track) is worth an entry into the contest. That means you could enter this contest infinity bazillion times!! When the contest is done we’ll gather all the entries, randomize the list and choose TWO winners at random. Those two will then behold the sweet nectar of a new FREE Lenovo ThinkPad Edge!

You don’t have to mention a keyword if you comment on our Facebook fan page, a simple “Hello” will do! But, you can use those keywords as much as you want, we don’t mind!

Got it? If not, comment on this post with any questions you have! (Easy way to get some entries into the contest *hint* *hint*).

Also, stay tuned on here, Facebook and Twitter as we will post things everyday for your enjoyment. Another hint, a comment on these posts will count as an entry! It’s really that easy!

Good luck peeps!

A Nibble…

Some of you have heard that we are giving away a couple NEW Lenovo ThinkPad Edges. Well you heard right and the contest is running next month! Below is a small nibble, to last you the weekend, of what will be going on:

The laptop giveaway will be a raffle of sorts. First, you enter the raffle by liking us on Facebook  AND following us on Twitter (Get step one out of the way NOW by clicking the appropriate links in the sidebar –>) When the contest begins (Oct. 18th) you

get entries or “tickets” in the raffle by mentioning the below words on Facebook, Twitter, Blogs, Forums, etc.

  • Laplink
  • PCmover
  • PCsync
  • DiskImage
  • SafeErase
  • Laplink Defrag
  • Laplink Everywhere

We will be using this really cool tool from a company called Radian6 to monitor those keywords on the world wide web!!!

Other qualified “tickets” include:

  • Tweeting us using @laplink
  • Retweeting one of our tweets
  • Commenting on blogs using those words

The more you communicate with or about us the better chance you have to WIN! Contestants will then be…

Sorry, that’s all for now, STAY TUNED!!!

P.S. – You better hurry, the boss just took one home to play with and I don’t know if he’ll bring it back!

What’s Taking So Long?

Is this you?

You have been an avid PC user for years, but decided it was time to see what all the Mac hype is about. After the purchase you got it all set up, turned it on, and instantly felt lost. You looked at your PC wondering, “How can I ever use my Mac? Everything I need is on my PC…” So you turned the Mac of, and went back to work on your PC.

My guess is that with many PC to Mac “converts” it takes a significant amount of time to make the jump because who has the time to manually transfer all of your data over? And we all know how lame it is when you buy something and it takes a long time before you can really enjoy it.

Well PC to Mac converts, worry no more. We just released Laplink Switch & Sync™ “The Easiest Way to Switch & Sync from PC to Mac!”

With Laplink Switch & Sync, moving from PC to Mac is simple. Just install the software on both machines, connect them, follow the easy-to-use wizard and all of your files, folders, contacts, emails and calendars will be automatically converted and moved from your PC to your Mac. Yes, I said it, even emails, contacts and calendars! Switch & Sync works with Windows Mail, Outlook 200 and later and Outlook Express 6 and later to convert all of your data over to a Mac email platform such as Apple Mail and Entourage. This is a feature you can’t find elsewhere!

I know what you are thinking, “But I still want to keep my PC and use them both.” I am two steps ahead of you. Switch & Sync not only helps you MOVE from PC to Mac, it will also sync the computers together so you can use them in tandem.

Switch & Sync offers a number of synchronization options, so both of your computers stay up-to-date. Use the automated file sync feature to automatically synchronize your files and folders daily, weekly or monthly between the two computers. Or, use Laplink’s classic dual-pane window to drag and drop files from one computer to the other. Our sync processes use SpeedSync®, Laplink patented technology, and SmartXchange Synchronization.

SpeedSync dramatically reduces the transfer times of modified data. It does this by only syncing the changed portions of files, which allows for fast synchronizations. SmartXChange will recognize when files have been deleted, renamed or replaced with streamlines the entire process.

Now that you know Switch & Sync is out there, dust off that unused Mac, hook it up to your PC and get going!

Learn more about the software and how to buy HERE!

Trash Talk

Let’s discuss trash for a moment. A by-product of human existence, our trash never really goes away. Sure, some of it might biodegrade into the soil, but most of it, unfortunately, just hangs out. Your digital refuse isn’t much different – the files and folders you “delete” or toss in the Recycle Bin don’t actually disappear from your computer, just like the old newspaper you throw in the garbage doesn’t disappear from the planet.

The only difference between your physical trash and your digital trash is in what’s being thrown away. Think about it: most people are not going to be interested in tracking down and retrieving an empty jar of peanut butter or burnt-out light bulb, but those old excel documents of financial information that you “deleted” from your computer before throwing it away or selling it might have a bit more appeal.

Fortunately, there is software available to address this problem. Programs like Laplink SafeErase serve to securely delete whatever data you choose from hard drives, ensuring that your digital trash is protected from those who would pick through it. But what is it that these kinds of programs do that you can’t do yourself? Why is a piece of software like SafeErase so critical to wiping files off of your computer? Well, we’re glad you asked.

The Recycle Bin

From unflattering photos to old resumes, your computer’s recycle (or trash) bin has seen quite a bit. Unfortunately, sending a file to and then emptying your recycle bin doesn’t actually remove the data from your hard drive. According to the Wikipedia page on data remanence, “The delete function in most operating systems simply marks the space occupied by the file as reusable without immediately removing any of its contents.” The data is then still recoverable until the computer rewrites it with a new file (like another unflattering photo).

As long as your computer rewrites every file you delete, your information is safely deleted. However, your computer doesn’t have the threat of identity theft in mind when choosing which space to store a new file. There is no way to be certain that “deleted” files containing private information actually are deleted, which is where deletion software comes in.

The Software

Unless you want to resort to the fairly extreme (albeit cool) measures of drive slagging, a data deletion program will be your best bet for securely cleaning old or unwanted data off your hard drive. Because we love talking about our products and never pass up an opportunity for self-promotion, we’ll use Laplink SafeErase as an example.

SafeErase destroys data by overwriting it with layers of random numbers, making recovery impossible. SafeErase features six different deletion methods, each offering a different level of security:

Highest security method: 35 Cycles

Based on a process developed by New Zealand computer scientist Peter Gutmann, this method overwrites data with a series of 35 different deletion cycles, executed in random   order.

High security method: 7 Cycles

This method is based on the January 1995 “National Industrial Security Program Operating Manual” published by the U.S. Department of Defense. The seven cycles consists of three overwrites with the DoD 5220.22-M (E) Standard, a random value overwrite and then three more DOD 5220.22-M (E) overwrites.

Medium security method: 6 Cycles

As described in the “BSI IT Baseline Protection Manual” by the German Department of Security in Information Technology, this method overwrites data with a random value and then with its value compliment. The procedure is completed with three additional random value overwrites.

Low security method: 3 Cycles

While it offers a lower amount of security, this method is much faster than higher security methods. Based on the “National Industrial Security Program Operating Manual” (NISPOM) of the DoD, the data are overwritten first with a set value, then its compliment and finally with a random value.

Lowest security method: 1 Cycle

Even faster than the three-cycle method, this method overwrites data with a single random value.

Overwrite with Zeros

This is the fast method of secure data deletion. The selected data are overwritten with zeros to delete them completely.

And what makes the 35-cycle method more secure than just overwriting everything with zeros? For the answer to that question we turn to Laplink CTO extraordinaire Jack Wilson:

“The level of erasing will depend upon the level of concern of the person wiping the disk,” he said. “A simple overwrite of zeros is generally good enough so the files cannot be restored with typical retrieval programs. However this might not meet external requirements for sanitizing a hard drive as defined by HIPPA or DoD requirements. The more extreme methods allow the hard drive to be sanitized to the point that even extensive laboratory analysis, such as Magnetic Force Microscopy, will not allow data to be recovered.”

If this seems a bit complicated, think of it this way – your hard drive is like film on a videotape (a bit archaic, but we all still remember VHS, don’t we?) and your data is like the recorded images on the film. As many home-movie enthusiasts probably know, recording something new on top of what’s already on a videotape covers up the original footage, irretrievably. When Laplink SafeErase or other data deletion programs overwrite selected data on your hard drive, it produces the same result – the original information becomes inaccessible and securely deleted. The more times you record/rewrite over something, the more buried it becomes.

Makes the recycle bin on your desktop seem pretty irrelevant doesn’t it? At least now you have a better understanding of what all is involved in the secure deletion of data, and know where to turn when the time comes for you to make sure that those important super-secret files are properly destroyed.

Speaking of which, if you haven’t yet found the right product for securely deleting your data, why don’t you take a look at Laplink SafeErase. Did we mention that it features six different deletion methods?

Disk Imaging Technology Timeline

Remember when making a back-up of your data meant calling in a scribe and dictating for hours to the rhythm of a quillquill scratching on parchment? Well. Maybe not. But imaging technology has come a long way since the dark ages of quill8-bit graphics and floppy disks. Evolving since the early 90s, disk imaging technology has made three prominent leaps of progress over the last two decades, resulting in the imaging software we’re familiar with today.

Join us now, won’t you, for a journey along the Disk Imaging Technology Timeline:

511076668_b651d4e444_tEarly to mid 90s: Disk imaging and cloning technology becomes readily available to consumers, but is fairly limited in function. Users may use software to create an image of their PC, but that image is tied to the computer – images can only be restored to the same PC. The process requires a large number of floppy disks; tempers flare.

cdLate 90s to 2009: New developments give disk imaging products the ability to create an image of a PC, and then restore that image to any other PC. However, limitations are still present: an image is tied to its operating system. An image of a PC running Windows 95 can only be restored to a computer running that same operating system. The total incorporation of compact discs (CDs) soothes the hearts and souls of the frustrated floppy-disk generation.

harddisk2010: The release of Windows 7 triggers the need to update PCs from XP or Vista. Imaging technology, as it was previously, is unable to restore users’ images of old XP or Vista PCs to new Windows 7 PCs. However, with the creation and release of PCmover Image Assistant, by Laplink Software, this gap in imaging technology is closed. The first and only software to restore images across different operating systems, PCmover Image Assistant completes another turn in the evolutionary path of disk imaging technology.

Be sure to check out next week’s posting about how the disk imaging process actually works.

Laplink partnership with Enterprise Integration – Interview with COO Tracey Brown

Laplink Software, Inc. and Enterprise Integration, Inc. today officially announced a partnership to provide Windows 7 upgrade services to enterprise clients throughout North America. We sat down with Tracey Brown, Enterprise Integration’s Chief Operations Officer, to find out a little more about the obstacles his clients face everyday and what computing trends he sees in the future.picture_bio_tracybrown_lg

What is the background of Enterprise Integration [EI]?

“EI has a rich background from both a technology delivery and a technology training perspective. As a company we thrive on the “Raving Fan” brand of service where going above and beyond for our customers is first and foremost in our action and intent.  We started off as a small business with a very big client and were able to leverage lessons learned, create a solid vision and execute to share that knowledge across a much larger base of mid-sized clients.  We are a managed service provider for all of IT Operations, from Service Desk to Operations Architecture Strategy.  We are Gold Microsoft Partner, Platinum Citrix, Advanced Cisco, VM Ware Enterprise, Riverbed and Net App.”

What do you see as some of the biggest obstacles your clients face right now?

“Our clients are facing the virtualization dilemma; many are struggling to identify the appropriate solution. VMWare worked great in the data center where it reduced a few thousand servers to a few hundred, but will it scale to the to tens of thousands of desktops?  And if it does how do I get there from here without impacting my workforce?  Where does XEN APP fit into the virtualization strategy?  When is a shared server / Shared App better than a Shared Server / Virtual Desktop?  How does Network Bandwidth impact my decisions?  Should I leverage an Aging Desktop hardware as my virtual client access or should I look at Thin Clients?  Many IT departments fail to acknowledge that the user to application interface is how the workforce views IT’s value.  Getting the desktop experience right the first time is critical.”

EI recently became a Laplink Partner, how do you plan on using tools like PCmover to help you clients?

“We are a 24 X 7 technology workforce, we needed a tool that fit into our process model, not a tool we had to develop a process around.  When multiple people are touching a desktop or laptop during a migration or upgrade you have to have a great process so nothing falls through the cracks.  We needed a comprehensive tool that could greatly reduce the opportunity for error, and increase our ability to deliver the work remotely. For years we have customized and used Microsoft User Migration Toolsets, however the cost of keeping these tools in sync with a changing environment became several full time jobs. And then Windows 7  was released and all that effort was again wasted. We wanted our onsite agents to be focused on the customer so they need to touch the hardware as minimally as possible while the agents on our Centralized Service Desk controlled the migrations remotely during slower times throughout the day and night shifts.  So the PC Mover Tool combined with a great process reduced our onsite footprint, leveraged our service desk and improved consistency for the customer.”

How has your industry changed in the last five years?

“From my perspective the industry has changed greatly and a lot of the change in the corporate IT environment is driven by the change in home IT adoption.  In many cases our customers have more powerful desktops and Internet connections than they are provided at work. At home, a customer will have DSL or Cable Internet Connections at 1Mb to 12Mb per second with a new flat screen monitor, computer with Vista or Windows 7, color printer etc… Then they come to work, and they share a T1 WAN with 20 other users and the computer runs Windows XP.   Needless to say they get a little frustrated.   The frustration is growing.  WAN optimization has provided a big change in the last five years and of course server virtualization has come into its own as well.  Storage de-duplication is a big winner.”

How do you think it will change in the next five years?

“The focus will and should be on the workforce: how do we improve how they interface with the application and knowledge of the enterprise. Successful computing environments will be focused on end-to-end delivery of services that is flexible to the subscriber who is ultimately our customer.  Other big opportunities I see are:

1. Optical storage media coming back in the form of multi-terabyte Near line Disk Storage Juke Boxes, companies are having a hard time deciding what data to keep so they are keeping it all…

2. WAN Compression, De duplication and protocol optimization will continue to change the design of the WAN and improve the customer experience.

3. Virtualized Desktop (VDI) will take root in the cubicle farms, however, with a larger mobile workforce and still slow wireless infrastructure, the dedicated computer will still be heavily depended on by the road warriors along with the power users that want to eat up 8 processors.”

As an automobile enthusiast, what model of car is your favorite?

“1969 Road Runner is my favorite, but I have a C3 corvette as my latest project car.”

To find out more about Enterprise Integration Click Here.