Reseller Marketing Strategies: Graphics

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Clear, high-resolution images are just as important as words in a product page, as they let shoppers “experience” your product. In addition to product shots, quality content that can be picked up on social media and blog posts and shared among your followers can include lifestyle images, which show your product in use, helping customers better picture how it will fit into their lives. A good resource for generic images like this is iStockPhoto.com by Getty Images.

Logos and other branding elements are also key, as they quickly tell the customer whose product they are looking at.

We also recommend product comparison charts showing why Laplink’s PCmover is the clear winner. A comparison chart’s main purpose is to tell customers at a glance where a product fits in with your company’s offerings, guiding them closer to the right choice for them.