Reseller Marketing Strategies: An Introduction

This 5-part blog series will outline some tips and tricks you can use to creatively market Laplink’s products to your audience as a reseller (partner).

reseller-info

Most of our partners are a small to mid-sized business with limited marketing resources necessary to get hundreds of thousands of eyes on your marketing messaging.

So what’s the best, most effective, and affordable way to reach your target audience, drum up new business, and attract new clients or amp sales without breaking the bank?

Similar to Zillow, the online real estate giant, we propose a content-based approach to marketing that, if executed effectively across all channels, will result in new revenue for your company.

That’s because in today’s world of marketing, buyers crave information; they are more willing to read something than wait for a pop-up ad to tell them what’s on sale on a brand’s website. Now is your chance to publish useful, timely, engaging content.

We are going to help you by recommending how and where to publish content with suggestions in the next blog posts.