Reseller Marketing Strategies: Email Campaigns

The second format for marketing we recommend is to send email campaigns to your membership list. Although effective, email campaign programs are typically not free depending on the size of your list. Some programs like MailChimp offer email marketing for lists under a certain size for free.

Pro tip: Email is a channel that generally offers a good return on investment, with 66% of companies rating email marketing ROI excellent or good in 2013. No other channel, except SEO, is rated that high.

Basically the top e-mail marketing tips are also pretty generic: don’t spam, make your e-mails more interesting, and make them stick. But how do social media and e-mail relate to each other when it comes to ROI?

The most effective way to reach a wide audience across all platforms is to run a cross-channel marketing campaign. That means, for a certain amount of time (for example: one week), you will create a promotion and share it via an email campaign, a Facebook and Twitter post, and on your website. To know which channel adds to the revenue overall, you can use a simple method to compare.

By using discount codes, you can distribute a different code for each channel. It can be a real code, but online it can also be included in a link. You should capture those codes on the point of sale, or registration in case of an event. Then you can track your sales revenue generated from each channel, and measure your success.

Now this is something that you could do each day, but you don’t want to give a discount each day. One way is to do a 24-hour promotion, and also offer a sale on the software or your services each month.

Be sure to measure the appropriate metric when testing as well – if it’s sales you require then be sure to use that as your metric when determining whether a subject line, a Call to Action or an image is the most successful one to use – don’t just assume that if an email gets the most opens that it will then convert into producing the highest conversions.

Reseller Marketing Strategies: Social Media

The first format for marketing we recommend is social media. The best part about it is that getting your company on social media is free, unlike other marketing methods. And if you’re not already connected with us on the major platforms, you can connect with us here, here, and here. We post relevant updates, articles, and promotions.

According to Altimeter, only 34% of businesses feel their social strategy directly correlates to calculable business outcomes. To demonstrate social media’s value, you need to measure social media’s return on investment (ROI) as it relates to your overall business goals.

Social media channels are an easy, effective way to connect with your audience and get them to engage. The brand awareness created by social media—seen in metrics including “likes” and “Retweets”—is valuable, but not enough.

Key examples of social media metrics to track include:

  • Reach
  • Site traffic
  • Leads generated
  • Sign-ups and conversions
  • Revenue generated

Once you’ve established your social media goals from the above list, you’ll need to use tools that help you measure the ROI on your social media. The easiest tool that we recommend is Google Analytics.

With this installed on all of your sites, you can track website traffic, on-site conversions, and sign-ups originating from social media campaigns and posts that you publish.

You should be checking your various social media metrics frequently, often daily, to ensure that your social media goals are being met. The lifecycle of social media campaigns is often very short, so you need to stay on top of the data as it happens. Choose a timeframe that works for you, and stick to it.Once you’ve set your goals and installed Google Analytics, you’ll want to spend some time actually tracking your social media ROI to prove the success of a campaign.

Pro tip: You can have reports sent to your email inbox on specific days of the week so you don’t have to even remember to pull reports yourself.

Once you’ve identified what works and what doesn’t work on social, adjust your strategy. And due to the short life span of social media campaigns, a failing campaign should be changed and improved as soon as possible. Always remember that social media is never static. To meet your social media ROI goals, you’ll need to constantly update and adapt your strategy taking into account the analytics data you’re tracking.

By posting regular, valuable content that your audience can relate to, you will expand your reach of followers, and send people to your company’s website. From there, they will take steps to become a sales lead, a member of your newsletter, or purchase your product directly from your website’s shopping cart.

Reseller Marketing Strategies: An Introduction

This 5-part blog series will outline some tips and tricks you can use to creatively market Laplink’s products to your audience as a reseller (partner).

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Most of our partners are a small to mid-sized business with limited marketing resources necessary to get hundreds of thousands of eyes on your marketing messaging.

So what’s the best, most effective, and affordable way to reach your target audience, drum up new business, and attract new clients or amp sales without breaking the bank?

Similar to Zillow, the online real estate giant, we propose a content-based approach to marketing that, if executed effectively across all channels, will result in new revenue for your company.

That’s because in today’s world of marketing, buyers crave information; they are more willing to read something than wait for a pop-up ad to tell them what’s on sale on a brand’s website. Now is your chance to publish useful, timely, engaging content.

We are going to help you by recommending how and where to publish content with suggestions in the next blog posts.

Understanding Laplink DiskImage backup software

With Laplink DiskImage you can make a backup or image of entire computers, single drives or files during running operations. By restoring such an image or backup later, a user has their normal and familiar working environment back again in a short space of time. The Hardware Independent Restore feature enables a system restoration onto machines with different hardware setups. This means a system image or a clone cannot only be restored onto Server and Desktop PCs with identical hardware, but also onto hardware where the processor or motherboard has been changed, for instance.

We call this function the Hardware Independent Restore. It is in enormous demand from customers and not nearly as complicated as you may think.

When is it used?

Hardware Independent Restore is generally used or enabled in the following cases:

  • Restoration of an image on a computer with different hardware or cloning/duplication of a computer
  • Enabling Hardware Independent Restore by using the boot media to exchange faulty or defect drivers of an existing system
  • Migration of physical computers onto virtual machines or virtual machines on physical computers´

What does it cost?

Unlike most of our competitors, Laplink does not charge any extra for this comprehensive function. It is included in the very competitive price of the product Laplink DiskImage, from just $39.95 for a full version with no time limits.

How does it work?

Windows operating systems must be compatible with a variety of hardware platforms. This portability is achieved through a special layer within the operating system, which is responsible for the management and control of hardware, architecture and machine-dependent devices, such as the I/O interfaces, Interrupt Controller and multi processor communication mechanisms.

This layer is commonly installed on and aligned to the current hardware on an installed and running Windows. If the hardware is exchanged, it becomes necessary to align the layer accordingly, to ensure smooth and continued functionality of the operating system and the programs installed.

Buy Laplink DiskImage now.

Microsoft and Laplink Partnership: PCmover Express for free

Laplink announced today that PCmover has been selected by Microsoft as its recommended migration solution for Windows users, with a free download of PCmover Express for personal use available here.

“Microsoft looks forward to continuing our collaboration with Laplink,” said Shad Larsen, Director of Business Planning at Microsoft, in a press release. “We wanted to make it easier for customers to migrate their personal files and settings from their older Windows PC to a new Windows 8.1 or Windows 10 PC, and Laplink delivers a great solution with their PCmover Express software.”

The free offer for PCmover Express will be available on Windows.com in 18 markets beginning today and expiring August 31, 2016. The offer is available for personal, non-commercial use. It requires the destination PC to be running Windows 8.1 or Windows 10 and not joined to a domain.

Commercial users can purchase a license for PCmover Express that provides commercial use rights for about $20. While PCmover Express does not transfer applications, that functionality is provided with PCmover Professional as an available upgrade.

We previously worked with Microsoft to provide Windows users with migration software in support of Windows XP customers moving to new Windows PCs. Extending this relationship to Windows 10 was an easy decision.

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We’re fully committed to this Microsoft partnership in support of all Windows users. Our latest version of PCmover makes it easier than ever for customers running Windows XP, all the way to the latest release of Windows 10, to migrate their personal files, folders, and other settings to their new PC.

We’re seeing strong demand for Windows 10 by both consumer and commercial customers. And as customers buy new Windows 10 devices, we believe they will discover Laplink’s migration solutions provide great choice and flexibility, saving time and money for consumers, SMB, and enterprises.

Transferring your personal files, folders, and other settings to a new PC can sometimes be time-consuming and difficult. But our PCmover software provides an easy-to-use solution with a wizard driven interface, allowing users to automatically transfer selected user profiles, files, and settings to a new device from an old PC. We also offer Free Transfer Assistance, providing certified experts 24/7 to assist with migrations.

For larger organizations, we offer an enterprise version of PCmover, which allows IT to manage migrations even for unmanaged PCs. Already in use by thousands of major companies and organizations, it continues to be the fastest growing enterprise migration solution. Complimentary evaluations of PCmover Enterprise and more detailed information is available from our website.

3 tools for an easy PC migration experience

Prior to transferring your entire PC’s files, settings, users, and applications from one PC to a new one, you’ll want to explore three tools that will make the entire process faster, easier, and stress-free.

Here are three tools from Laplink Software that we suggest to make your PC migration experience simple:

1. Back up everything before you start transferring with Laplink DiskImage

DiskImage saves a mirror copy (image) of your entire hard drive to an external media device, protecting against unforeseen data loss due to corrupted systems, viruses, hackers or other malware. DiskImage is the best tool for backing up your PC’s files, settings, and applications. With it, you can schedule regular back-ups in the background without compromising your computer’s performance. Buy it here.

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2. Connect your PCs to transfer with the Easy Transfer Cable for Windows

The Easy Transfer Cable for Windows is the fastest tool to connect two PCs and transfer the files, settings, and user profiles from an old PC to a new PC. It’s the best solution for someone with a slow network connection, or without any network at all.

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No other “easy transfer cable” works with Windows 10. Laplink’s Easy Transfer Cable supports data migrations PC to PC for Windows XP, Vista, 7, 8/8.1 and 10 computers.

The Easy Transfer Cable from Laplink speeds up the transfer when moving huge amounts of data to a new PC. It doesn’t leave anything behind, and it will not delete anything on the PCs. This cable makes a PC to PC data transfer quick and easy. Buy it from Laplink here.

3. Use PCmover Professional to complete the transfer

PCmover Professional transfers your old Windows applications, files, users, and personalized settings to a new PC, saving hours of time and difficulty when setting up a new PC at home or work. PCmover Professional was rated the number one migration software two years in a row by Top Ten Reviews!

PCmover is Microsoft’s® only recommended solution. The easy-to-use software guides you through the transfer. If you need help, Laplink’s Free Transfer Assistance is available 24/7 by phone or online chat. Keep your old PC’s personality and usability without overwriting your new PC’s features with PCmover Professional. You’ll be set up on your new PC in no time. Buy it at Laplink’s website here.

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Windows 10 Impact on IT Departments: Part III

We have broken down the most common complaints and the mistakes organizations are making that result in unexpected costs.

  1. Many organizations underestimate the time end users spend to become familiarized with their new PC system, as well as problems with migrating existing user data, and settings recovery. This time can easily exceed three to four hours. These soft costs are often not part of IT budgets, but are of great concern for business owners experiencing employee-productivity drops.
  2. End user customizations are frequently not considered in the overall plan. Customization are mostly left for the employee to complete on company time. Customizations like reapplying and creating settings for the new desktop can be beyond a normal users’ comprehension, leading to a surge in PC helpdesk requests with associated cost of $50 or more per call.
  3. The third mistake is underestimating the logistics associated with PC migrations for users in remote locations and international subsidiaries, which can prove to be extremely difficult. The need to outsource to a contractor or flying a staff member to a site, causes deployment issues and costs to rise quickly.
  4. The fourth, and final, mistake occurs inadvertently when data and settings are left behind. In a recent study conducted with enterprise level IT departments, the results were troubling: 27% of respondents who used various tools for transferring data and settings reported data loss in the process.

Windows 10 will cause businesses and IT teams to increasingly respect the fact that end user computing is changing. What is happening in the OS market is comparable to the BYOD revolution that saw the number and variety of devices on the corporate network sky rocket. This has and still is raises a number of challenges in terms of control and management.

The PC, tablets, and other devices have evolved into very powerful systems. Because today, we have dozens of vital applications, several gigabytes of data, and thousands of settings in the Windows registry, reestablishing all that on a new PC is time-consuming and near impossible to streamlined for a company.

With new PC deployments on the forefront of many IT teams tasks, issues surrounding the fact that there are few tools at the enterprise level to successfully complete this endeavor. Proven solutions like PCmover® Enterprise are not always known within many IT Organizations.

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Organizations need a solution with minimal interruption to employees’ productivity, save time and resources, and will seamlessly migrate files, folders, and applications vital to each employee’s daily workflow. An IT professional at one of the largest PC manufacturers once stated: “We are supporting thousands of large organizations to deploy their PCs. We do everything from logistics, imaging, tagging, and bringing the PC to the workplace. We do not, however, have a solution for the actual migration between two desktops.”

Windows 10 Impact on IT Departments: Part II

The Impact on Migration

Windows 10 will be the next big migration for IT teams to undertake, and they need to adapt to this reality if they are to continue delivering a positive and consistent user experience across the corporation.

The complexity of PC migrations is growing, given the number of different Versions of Windows in play, differences between 32- and 64-bit architectures and the proliferation of new devices and form factors.

- Thomas U. Koll, Chairman and CEO, Laplink

There are a number of key issues to consider, such as:

  • The still existing base of machines running Windows XP (NT/Vista), adding to the complexity of deployed Windows 7 and 8/8.1 PCs.
  • More migrations will occur simultaneously, including software, applications and devices. This means less time for IT teams to prepare and test new upgrades, likely resulting in issues following the deployment.
  • Technical scenarios are these days are far more complex, with greater connectivity and interdependencies across systems and key applications.
  • Scenarios are now more complex largely because of a multitude of devices and new form factors. Many new devices are running operating systems like Android and Apple iOS, thus adding to the complexity.

The end result is that it is more difficult than ever to deliver effective management of policies and user privileges, while providing a positive user experience.

According to an IDC study, the typical PC replacement scenario costs the average organization $527 per PC upgraded.

With so many migrations now taking place in increasingly complex environments, desktop or end-user oriented IT teams run the risk of underestimating the time, complexity and overall project management involved. Further, the impact of post migration help-desk support must also be understood and accounted for.

Windows 10 Impact on IT Departments: Part I

Microsoft’s first glimpse of Windows 10 suggests many areas which may impact IT departments in the future. A recent survey found that 80% of large enterprises and 71% of businesses plan to migrate to the new OS in the next 18 months, suggesting that it will be even more popular than Windows 7, which still commands a very large market share, particularly in enterprises.

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Better usability via new, advanced Start Menu, better windows and desktop management (e.g. task viewer), seamless integration (windowing) of new “metro” apps, and so on.Microsoft has made it also very clear that a major focus of Windows 10 is the business users:

  • Better/faster/more secure browsing experience (Edge)
  • Cross device familiarity and universal apps – this is very important for larger organizations. The ability to run and manage different form-factors with the same OS will accelerate mobile adoption in enterprise
  • Enterprise apps can be built “once” and deployed (optimized) for all devices (although it is not that easy) – all supported via a central, unified App Store.
  • Extended Mobile management
  • Voice Recognition – Smart Assistance: Cortana can be a change agent of how consumer interact with the desktop PC. Voice recognitions and machine learning will enable new and innovative scenarios
  • Lowering Cost of ownership
  • Security improvements / Support of two factor authentication

Windows 10 promises to deliver advanced security and management capabilities along with ongoing innovation and security updates for businesses of all sizes. These new capabilities will deliver a host of benefits to organizations, enabling them to make key enhancements across their IT landscape and maximize ROI.

5 improvements in new Windows 10 OS

Windows 10, Microsoft’s newest operating system, released July 29.

Here are 5 reasons to upgrade to Windows 10:

1. Faster and more interactive command center

The Action Center is a central place to view alerts and take actions that can help keep Windows running smoothly. Windows Action Center in Windows 10 will be redone and receive a face lift to fit the new metro theme. The Windows explorer has also been updated in the new operating system: now, when you are searching for a file, it is much faster and responsive than before.

2. Work flow improvements

In Windows 10, users have the ability to create multiple desktops with one screen. It will be a helpful tool for those who work for hours with one large screen. Instead of splitting your screen into two squished windows, you can run each window side by side at a normal window ratio without it getting scaled down. It stays proportional.

 3. Cross system compatibility 

Universal apps will allow the consumer to be able to work and play on their Xbox, phone, PC, or tablet devices with the same software, if it is compatible. This allows easier access to popular applications. While “out and about” you can continue what you were doing earlier, without having to convert any files to another operating system.

4. Internet Explorer is replaced

The new “Edge” browser will allow those who are on mobile or tablet devices, or those who just prefer the metro app, to have a more lite version of Internet that is faster. Edge is quicker, but doesn’t serve all of the plug-ins that Internet Explorer (11) does.

 

 

 

 

 

 

5. It’s FREE!

There are no downsides to installing Windows 10 from a Windows 7 or 8 operating system. Windows 10 will be a product that is a clear upgrade from the other Windows OS’s, and will be worth the upgrade for the enhanced user experience.

After Windows 10, users won’t pay for updates or upgrades, which means once you upgrade this one time, you will be done paying for your operating system upgrades until Microsoft changes its own outlook.

“If Microsoft wants consumers to update, it really means that Microsoft is going to have to give those consumers those updates for free. There’s really no other way to do it,” said Michael Silver of Gartner at the research firm’s annual technology conference.

Have you purchased Windows 10? What do you think of it? Share in the comments.