Cyber Security Month- Mobile Tips to Keep You Protected

October is National Cyber Security Month and we at Laplink want to make sure you’re protected. According to research done by the National Cyber Security Alliance, 80% of adults use the internet, 49% of them accessing it from their smartphones. With the influx of smartphones, tablets, and other mobile devices, it’s never been easier to be connected. But with an increase in internet access comes an increase in security risk.

Most smartphone users have never backed up their mobile devices, and a full 64% have never installed security software or apps to keep their mobile devices more secure from malware and viruses. Nearly half of all targeted cyber attacks are directed at companies with less than 500 employees, and weak mobile security can be a major point of entry. So how do you stay protected on the go?

Continue reading

Not All Data Should Be Stored in the Cloud

The US-China Economic and Security Review Commission released a report today titled “Red Cloud Rising: Cloud Computing in China.” This report takes a look at China’s growing support for cloud services and the implications that may lead to for US companies and consumers.

cloud_0

According to the report, “the Chinese government plans to make more than $1 billion available over the next few years to drive cloud computing development.” Cloud computing companies around the US are exploring the possibility of expanding overseas, but what does that mean for cloud users?

Continue reading

Laplink Sync Beats Out the Competition

Recent analysis compared Laplink Sync to a variety of competitors. Although Laplink Sync™ was released just one month ago, it has already proven to beat out competitors with superior peer-to-peer connectivity options, more secure synchronization, enhanced features (like easy conflict resolution), and the most comprehensive, free customer support available.

As a peer-to-peer synchronization product, Laplink Sync offers a safer sync process than cloud-only solutions. Where cloud-based options are vulnerable to server availability and forces you to rely on Internet connectivity, Laplink Sync gives you the option to connect their devices directly. This keeps your information more secure and greatly reduces the risk of losing your data.

Laplink has also partnered with Intel to give even more connectivity options to users like you. By integrating with Intel’s Common Connectivity Framework, something no other sync product does, you are able to connect and sync your music, photos, and other files with Wi-Fi, Bluetooth, and more.

funSync Continue reading

Living in a World of Multi-Screeners

You’re probably multi-tasking while you read this blog. Whether you’re reading on your computer, tablet, or smartphone, chances are you’re checking one of your other devices for an email, project update, text, or Facebook notification. The reason for this, according to a study done by Google, is that we’re rapidly becoming a world chock full of multi-screeners.

What exactly is a multi-screener? A multi-screener is someone who owns and is using more than one device at the same time. Do you play games on your tablet while you watch TV? You’re a multi-screener. Do you check your phone for texts while working on a project on your PC? You’re a multi-screener.

google survey

According to the study, 90% of all our media interactions are screen-based. These interactions are divided primarily between four different types of screens: smartphone, tablet, PC or laptop, and TV. While the study shows that each device has its own personal benefit (smartphone for communication, PC or laptop for work, TV and tablet for entertainment), it also shows that 90% of consumers use multiple devices sequentially to accomplish something over time. Maybe you take a cool photo on your smartphone and transfer it over to your tablet for some editing. When you’re done, you transfer it over to your PC to print it off on professional, glossy paper.

Continue reading

Save Money on Back-to-School Shopping with Laplink PCmover for FREE!

The new school year is just around the corner and although it may be for different reasons, both students and parents are dreading it.

According to the Huffington Post, parents are expected to spend an average of $634.78 on back-to-school shopping just this year. Factor in the costs of new technology, like a new computer, and that number will be much higher.

Laplink is hoping to make this school shopping season less stressful for everyone with a special, limited time offer. Until September 4, 2013, PCmover Professional can be downloaded or bought in-store at your local Best Buy for free with mail in rebate.

PCmover Professional Migration Software

Continue reading

Leave Your Connectivity Worries Behind with Laplink Sync!

In an age when people rely on technology more than ever, everyone has had disaster strike at an inopportune moment.

Connection lost.
Server not found.
We’re experiencing technical difficulties.

Your heart sinks as a connectivity issue affects your social life or even worse, your job.

The cloud leaves your data vulnerable

Photo reused with Creative Commons permission.

 

Technology is meant to make our lives easier. While cloud computing services are convenient for people on the go, its reliance on internet connectivity leaves users vulnerable. Whether it’s an unexpected natural disaster, a small electrical storm, or a simple server error, the smallest hiccup can leave users unable to access their files.

So, what’s a tech geek to do? You have your smartphone, tablet, PC, and laptop, but how can you sync your files without having to worry about the next big server crash?

Continue reading

World Backup Day

March 31 was World Backup Day. It is a good reminder every year that most people do not back up their PC data regularly.

world-backup-day-2013

We forget that some of our data is fairly unique: family pictures, financial data , important write-ups, music, and videos. The hardware has become very reliable, but hard drives and PCs (or Macs) do fail. Often the first sign of a failure is too late and the data is corrupted and irretrievable. According to some well-known research, only 6% of users back up their data on a daily basis. Daily backups might not be the answer for most of us, but a regular backup is as necessary as locking your house or car.

Continue reading

A New PC – Fear or Joy?

Laplink launches new “Free Transfer Assistance”

If you are like most people, you expect your personal computer will make you more efficient. It’s a tool to get more stuff done more quickly. And even as we use smartphones, tablets, or other computing devices, we still have significant reliance on our PCs.

Whether using Word, Excel, PowerPoint, or other productivity-focused software; whether editing videos or pictures; or whether running various games or entertainment programs, we expect our PCs to be there for us.

However, the world of personal computing has become more complicated, growing to include home networks, hotspots and interacting with other PCs, tablets, and phones. As the PC and its environment become more complicated, the typical PC user is more likely to need professional help now and then.

Getting a new personal computer should be exciting and rewarding. For many, though, the thought of setting up a new computer creates much fear and uncertainty. Mike Hogan, an editor of the well-respected Barron’s Magazine, recently asked in context of replacing a PC: “How many programs, utilities and games under your Windows Start button would you like to reinstall? Have all the discs? How many of your programs are no longer published, or require new versions ‘improved’ by limiting your favorite features?”

Continue reading

Switching Hardware? Avoid The Risk of Data Theft.

from the Chairman & CEO of Laplink: Thomas Koll

With the recent launch of Microsoft’s Windows 8 which will trigger a lot of replacement sales of PCs and Laplink’s upcoming release of Laplink SafeErase Version 6, it is a good time to remind ourselves that all data we have deleted from our PCs is in no way safely deleted. Most data can be restored from a hard drive with commercially available products. Even formatting a hard drive is not good enough. My white paper from last year is a good and quick read to understand the risk associated with data deletion.

click below for the white paper:

http://is.gd/securityriskwhitepaper