Public Relations Manager
Laplink Software, Inc.
+1 (425) 952-6027
Every time a device breaks or a hard drive crashes, we remember the need to back up our data. The majority of us have no current backup. What is worse, we have no backup plan. Today, all of our valuable data – documents, pictures, videos – are scattered over different devices and different backup media. The amount of data we store is growing every day. Gartner predicted that the average storage per household will reach 3.3 terabytes in 2016, of which 64% will be stored locally[i]. With the emergence of mobile devices and the quality of media captured at any moment in our life, data volumes are increasing exponentially.
And yet, we spend little time thinking about how to securely store data: this is part of the everlasting backup dilemma we all face.
Business users are very diligent when protecting corporate data. Data is captured on servers which have two sets of safety precautions tied to the operation. Most data servers run with RAID systems which are able to recover the data even if one of the hard drives crashes. Additionally, servers are backed up (often daily) to counteract any server failure. This is too pricey and too complex for any household to try implementing, but the principles should apply anyway: backup and backup the backup!
The easiest way to back up your data is with cloud providers. They offer a vast amount of storage with security built in.
In Windows 10, Microsoft makes it easy to store your data with OneDrive. Google and Apple offer similar services, but for PC users, OneDrive is nicely integrated with your PC. However, as the forecast from Gartner shows, most users will not consider online storage for all their data. Some might not like to have their data in the hands of others, some feel that online data is subject to government snooping, and others just don’t want to keep it locally. Period.
All points make sense; we have to ask ourselves if online storage is “forever”? Will providers shut down unused accounts that are used for longtime storage? Do I always have access to the data?
The majority, however, choose local storage, which means having external or internal hard drives with enough space for us to load the backups or sync our data. There is nothing wrong with it, but we have to remember: backup the backup. Hard drives do go down. I remember that my backup external drive broke the very same time as the internal drive. I still believe it was some kind of power surge. Some heavy data users in a household have a separate data server which will need to be backed up as well.
Another good option is DVD storage. Common DVDs hold 4.7 GB of data; that is a lot of space for documents and pictures, but not for movies or high resolutions graphics. Blu-ray disc provide storage capacity up to 100 GB of data.
With the availability of inexpensive high capacity hard drives at about $ 50 per terabyte, we have dismissed the good old CD. They are easier to manage, but – and this is a big but – hard drives do break.
No matter what medium we choose, organization is key. With so much data being collected, we have to organize our data in order to find it again. And that is another problem with online data storage, where folders grow out of control, or we collect hard drives as much as the data itself. How do we ever want to find the right data? (Granted, the search tools are wonderful these days and they do find a lot of stuff fast.)
However, with more data, we have to create a good system of what to store, how to store it, and how to retrieve it. Since everyone likes their own system, it is hard to prescribe the perfect system. I do like to back up my PCs at a certain time and archive the image. Backing up your whole PC will also preserve your applications, which might be necessary to run to interpret the data. I also recommend a backup of all external drives periodically.
Recently I got re-introduced to M-Disc, a long term storage solution that is both secure and very long-lasting. M-Disc is a new kind of DVD and Blu-ray disc, which lasts basically forever and is a perfect medium for storage. Capacity is the same at 4.7GB (DVD), 25 GB (Blue-ray) and 100GB (Blue-ray), although the lifetime has been extended tenfold.
With M-Disc, you can have a secure and long-lasting archive of your data, your PC images and the various libraries you wish to keep. They are local and can be stored in any place (i.e. your bank vault).
Even if the initial costs of having an M-Disc compatible drive and the discs might be a touch higher, it is a cheaper solution for the long run. Check out www.mdisc.com and learn about this innovative approach.
If you’re one of the millions of users who have already updated to Windows 10, it’s possible you might have noticed these treats in the newest operating system. If not, then you can thank us later!
1. Print as PDF: Have you relied on third-party tools like CutePDF for years, too? It’s no longer necessary, since Windows 10 now includes an option to print any document as PDF. Both Windows apps and desktop programs offer to print in PDF as part of their standard printing options now. This option can result in more consistent image quality, colors, and resolution on your documents when you print.
2. Smart Scrolling: Like most people, I always have multiple windows, applications, and folders open at the same time on both of my computer’s screens. In prior Windows versions, users were frustrated that mouse scrolling wasn’t activated unless you clicked in that window or app. This is especially annoying when you’re using a small-windowed program like Calculator or Notepad alongside a larger document; just holding your cursor over a windows and using the scroll wheel wouldn’t result in any action. But in Windows 10, simply hovering over a folder, windows, and app activates it and you can begin scrolling. Head to Settings > Devices > Mouse and touchpad to find it.
3. Natural Language Search with Cortana: Windows 10’s new digital assistant, Cortana, is sassy (read more here) and useful in a variety of ways. She is most powerful in her natural language search capabilities. When you’re using a computer that has an open microphone, you can simply speak questions or commands to Cortana very naturally. Say things like, “Find my documents from June,” “Show my photos from last weekend,” and even “Show me the last document I opened”. Cortana is a sophisticated tool that can intelligently find and filter your information to find the correct results. Also, she doesn’t limit her searches to only your local files, she searches your OneDrive storage, too.
4. Wi-Fi Enabling
For everyday users, Windows 10’s new Wi-Fi Sense feature—a carryover from Windows Phone 8.1—takes the hassle out of using Wi-Fi on the go. Wi-Fi Sense automatically connects you to open hotspots andto Wi-Fi networks your Facebook, Skype, and Outlook.com contacts have accessed. You never need to touch a password, and everything’s handled using encrypted connections. It’s pretty great.
5. Battery Saver
Windows 10 offers another great feature known as Battery Saver. Battery Saver, like comparable features on major mobile devices, kicks in when your laptop’s available power dips below a percentage that you can set up—the default’s at 20 percent.
Battery Saver turns down background activities (and push notifications) to maximize your system’s endurance. It’ll have more of an effect if you use a lot of Windows Store apps that run in the background, rather than traditional desktop programs. Find it under Start menu > Settings > System > Battery Saver.
Read even more tips from PCWorld here.
Microsoft’s Windows 10 reaches its milestone. It only took 10 weeks for Microsoft’s newest operating system, Windows 10, to get installed on 110 million devices (source).
Windows’ boss, Terry Meyerson, revealed the following:
What does this mean for home PC users and small businesses with old Windows operating systems on their PCs? They need to upgrade their operating system and/or hardware to the newest system in case they get left behind on old technology.
This “keep up with the technology” trend seems to be the new norm among software giants. Take for example Apple’s iOS software. Apple continues to offer updates on their mobile devices. Despite the hardware being only a year or so old, the newest operating system available now runs slower and worst of all, doesn’t feature the full range of capabilities one would experience by purchasing and upgrading to the newest hardware and software.
This is the new norm. To make this process of upgrading to Windows 10 a stress-free experience for users moving their stuff from an old PC to a newer one (or the new OS) Laplink offers PCmover Professional software.
This software is designed to work with any older version of Windows operating systems, including XP, Vista, 7, 8 and 8.1. By installing PCmover on an old Windows PC, users can follow an easy, step-by-step “wizard” interface that guides them through selecting the many files, thousands of personalized PC settings, user profiles, and even the applications (programs) installed on your PC that you want to move over to your new Windows 10 PC. Rather than manually searching through a massive PC directory, and dragging and dropping photo, music, and video folders–PCmover searches and finds those files immediately, and moves them over to your new PC over a network or high-speed transfer cable.
The best part about PCmover Professional software is that it moves your applications–like the Microsoft Office Suite. Imagine tracking down your old serial numbers, installation CDs (if your new computer even has a CD-rom slot), or searching and downloading applications from the Internet all over again. It’d take you hours! And the savings you experience by transferring those already purchased applications to your new PC is considerable: you don’t have to re-purchase those apps!
PCmover also works to migrate everything important that is on your PC to your new operating system if all you are doing is an in-place upgrade (i.e. updating your operating system without replacing the actual computer you are using.) The best way to understand how PCmover software makes this process simple for you is by watching this video we made.
If you’re interested in PCmover Professional, you can buy a copy from Laplink here.
In a day and age where it’s very common to have multiple devices–a smartphone, a tablet, a laptop, and maybe even a desktop computer–it’s important to have the files and folders you need synced between all of your devices.
Laplink Sync makes it easy for you. With a few clicks, you can choose the folders and files that you want to transfer between your devices. Just select your devices and the folders you wish to sync, and that’s it! It is the easiest way to copy your newest pictures from your phone to your computer!
Sync all of your selected files and folders between your Windows®, Mac®, iOS™, and Android™ smartphone, tablet, laptop, and desktop devices.
Connect and transfer data quickly on a wireless network, so you can keep your documents and multimedia files available no matter what device you are using.
UltraSync™ technology works efficiently to alert you to any duplicate files, and intelligently syncs your documents to their corresponding folders on devices with different operating systems.
With Laplink Sync, synchronizing files between your various devices is quick and easy, giving you constant access to the data you want and need.
Now that Microsoft has finally released Windows 10, plans for a migration, whether as an upgrade or along with a PC refresh, are starting to take hold. There are many important factors to consider when moving to Windows 10. Here we cover three Windows hygiene areas that should be reviewed before moving to a new Windows 10 PC.
A related consideration is that, for the first time, your new Windows PC may have a smaller hard drive than your old PC. How can that be? Many new PCs are now coming with solid state hard drives, or SSDs. SSDs are substantially faster and are not prone to mechanical failure. They hare, however, more expensive on a per gigabyte (GB) basis. Your old PC may have had a 500GB traditional hard drive but your new Windows 10 PC may have only a 250GB SSD. One solution is to move some types of large files, such music which is large in aggregate or movies which are large individually, to an external hard drive. This should be completed before doing a migration to the new PC.
Protecting your old PC with a perfect image of all your applications, files and settings is the only true disaster recovery solution. While the chances of a true disaster during a migration are very slim, prudence here is the better part of valor. Taking an image-based backup of your old PC provides a way to quickly and easily restore your PC and recover damaged or lost files in the case of an emergency. Plus, after your migration to Windows 10 is complete, you still have a perfect backup to protect you.
But before you migrate, make sure all the applications are up to date. On the old PC, go to Windows Update for Microsoft apps and, for apps by other publishers, open the application and run a check for updates. Make sure all the apps you want to migrate are up-to-date before you do your migration to Windows 10.
Don’t be caught with your guard down. With the right processes and tools, migrating to Windows 10 can be easy and fast. At Laplink, we’ve been helping people manage their data for over three decades and are the only Windows 10 migration solution recommended by Microsoft. To see how we can help you, visit our website at www.laplink.com
We hope you’ve enjoyed reading about marketing tips for Resellers.
Together, the marketing channels and suggested tips and graphic elements create an enhanced offering that will give your customers the information they need when they’re ready to make a decision.
Two out of three shoppers say they’ve abandoned a sale because they couldn’t get the information they felt was necessary.
With the right tools, your customers will have what they need when they need it–and be able to confidently click “Buy.”
Additional messaging to use:
Free 24/7 Transfer Assistance
For users who plan to perform the upgrade themselves, Laplink provides a free 24/7 hotline, which helps users through the process. The Free Transfer Assistance focuses on the user experience and helps them achieve a successful migration.
30-day Money Back Guarantee
If users are not completely satisfied with a software product they purchased, Laplink offers a no-hassle 30-day money back guarantee.
Free upgrades for current users
With the release of PCmover version 10, users who currently have PCmover licenses can upgrade to version 10 for free when they check for updates.
PCmover is the essential tool for moving all files, folders, applications, and personalized user settings from an old PC’s operating system to a new operating system quickly and easily.
Using our recommended marketing tips and tools, you’ll be able to capitalize on the opportunity presented by the Windows 10 release, and offer your clients a valuable product that will make their migration easy!
Clear, high-resolution images are just as important as words in a product page, as they let shoppers “experience” your product. In addition to product shots, quality content that can be picked up on social media and blog posts and shared among your followers can include lifestyle images, which show your product in use, helping customers better picture how it will fit into their lives. A good resource for generic images like this is iStockPhoto.com by Getty Images.
Logos and other branding elements are also key, as they quickly tell the customer whose product they are looking at.
We also recommend product comparison charts showing why Laplink’s PCmover is the clear winner. A comparison chart’s main purpose is to tell customers at a glance where a product fits in with your company’s offerings, guiding them closer to the right choice for them.
The second format for marketing we recommend is to send email campaigns to your membership list. Although effective, email campaign programs are typically not free depending on the size of your list. Some programs like MailChimp offer email marketing for lists under a certain size for free.
Pro tip: Email is a channel that generally offers a good return on investment, with 66% of companies rating email marketing ROI excellent or good in 2013. No other channel, except SEO, is rated that high.
Basically the top e-mail marketing tips are also pretty generic: don’t spam, make your e-mails more interesting, and make them stick. But how do social media and e-mail relate to each other when it comes to ROI?
The most effective way to reach a wide audience across all platforms is to run a cross-channel marketing campaign. That means, for a certain amount of time (for example: one week), you will create a promotion and share it via an email campaign, a Facebook and Twitter post, and on your website. To know which channel adds to the revenue overall, you can use a simple method to compare.
By using discount codes, you can distribute a different code for each channel. It can be a real code, but online it can also be included in a link. You should capture those codes on the point of sale, or registration in case of an event. Then you can track your sales revenue generated from each channel, and measure your success.
Now this is something that you could do each day, but you don’t want to give a discount each day. One way is to do a 24-hour promotion, and also offer a sale on the software or your services each month.
Be sure to measure the appropriate metric when testing as well – if it’s sales you require then be sure to use that as your metric when determining whether a subject line, a Call to Action or an image is the most successful one to use – don’t just assume that if an email gets the most opens that it will then convert into producing the highest conversions.
The first format for marketing we recommend is social media. The best part about it is that getting your company on social media is free, unlike other marketing methods. And if you’re not already connected with us on the major platforms, you can connect with us here, here, and here. We post relevant updates, articles, and promotions.
According to Altimeter, only 34% of businesses feel their social strategy directly correlates to calculable business outcomes. To demonstrate social media’s value, you need to measure social media’s return on investment (ROI) as it relates to your overall business goals.
Social media channels are an easy, effective way to connect with your audience and get them to engage. The brand awareness created by social media—seen in metrics including “likes” and “Retweets”—is valuable, but not enough.
Key examples of social media metrics to track include:
Once you’ve established your social media goals from the above list, you’ll need to use tools that help you measure the ROI on your social media. The easiest tool that we recommend is Google Analytics.
With this installed on all of your sites, you can track website traffic, on-site conversions, and sign-ups originating from social media campaigns and posts that you publish.
You should be checking your various social media metrics frequently, often daily, to ensure that your social media goals are being met. The lifecycle of social media campaigns is often very short, so you need to stay on top of the data as it happens. Choose a timeframe that works for you, and stick to it.Once you’ve set your goals and installed Google Analytics, you’ll want to spend some time actually tracking your social media ROI to prove the success of a campaign.
Pro tip: You can have reports sent to your email inbox on specific days of the week so you don’t have to even remember to pull reports yourself.
Once you’ve identified what works and what doesn’t work on social, adjust your strategy. And due to the short life span of social media campaigns, a failing campaign should be changed and improved as soon as possible. Always remember that social media is never static. To meet your social media ROI goals, you’ll need to constantly update and adapt your strategy taking into account the analytics data you’re tracking.
By posting regular, valuable content that your audience can relate to, you will expand your reach of followers, and send people to your company’s website. From there, they will take steps to become a sales lead, a member of your newsletter, or purchase your product directly from your website’s shopping cart.