There’s no denying end-user demand for PCs has fallen in recent years. Laplink has continued to research and identify the top issues that result in delaying purchases of PCS. While analysts claim “the PC is dead,” hundreds of millions of PCs are still being sold each year. So why is demand down?
IDC estimates that just over 300 million PC will be shipped by the end of 2013, a 10.1% drop in total computer sales from 2012. However, IDC and other analysts expect the decline in PC sales has nearly run its course, with a very slight decline predicted in 2014. When discussing its most recent quarterly financial report, Intel’s CFO Stacy Smith said that the market for personal computers may be close to bottoming out. Several other PC manufacturers and suppliers have made similar statements recently. And just this week, Deutsche Bank added Intel to its short-term buy list, noting improving PC demand. IDC has also reported that PC usage is higher than tablets or phones, relied upon most for productivity.
Over the past 10 years, Laplink has surveyed PC buyers to identify what would accelerate their purchase, while reviewing similar data from other industry leaders. All conclusions have been the same: in 2013, given a specific level of demand, potential PC buyers have deferred purchase due to the cost of a new PC and due to concerns about migrating their new PC—the same concerns seen in every similar survey performed over the past 10 years.