A Laplink Reseller Interview

Rob’s company joined the Laplink Partner Program in spring 2014, coinciding with Microsoft’s end-of-support for Windows XP. Wanting to capitalize on the opportunity, Rob’s company bought 200 licenses of PCmover Professional to bundle with their anti-virus software in an offer to clients.

Offering both PC migration services, as well as sales of software programs, Rob’s company also resold other Laplink programs like DiskImage and SafeErase to clients.

But PCmover Professional was the most valuable program.

When asked his main reason for offering PCmover to his clients, Rob said of the company’s steady sales: “Technicians know the value of time, and the value of a product that saves them time.”

For Rob’s clients, instead of working on a migration for over a 4-hour period, the entire transfer was done in 45 minutes on average.

“Usually when Microsoft is ‘forcing’ an OS upgrade, we find the greatest success,” said Rob of the business opportunity and financial gains his company experienced with reselling Laplink software programs as part of a service.

Rob’s forecast of the future in the Laplink Partner Program: “With Windows 10 coming out, and with the reviews it’s receiving, I can see a lot of people migrating.”

He additionally foresees that as soon as Windows 7 goes “end of sale” and Windows 10 truly “fills that gap”—Rob can see another big revenue opportunity for reselling PCmover.

Upgrade Paths to Windows 10

Upgrading to a new version of Windows, soon to be Windows 10, usually sounds like a straightforward process:

  • Download the software (or install via a DVD/CD);
  • Run the installer, upgrade the OS;
  • Voila! Everything should be in place.

in place upgradesFor all scenarios which are not “green” it’s a different story. In particular, any remaining Windows XP users and all Windows Vista users cannot easily upgrade, and users running the 32-bit version of Windows 7/8/8.1 don’t have an easy (in-place) upgrade to the 64-bit Version of Windows 10, either.Unfortunately, it’s different. While there are many ways to migrate or upgrade to a new version of Windows, only a few options actually allow an in-place upgrade. The chart below depicts the different options available with the green boxes indicating upgrades “out of the box”.

These scenarios require a “clean” or “custom” install of Windows, which can be done either by reformatting the hard drive or by “over-installing” the new operating system. Both cases result in the applications, data, and settings being moved to different directories, and the existing applications will not work as they are not registered with the new OS.

Laplink® has created a solution with PCmover® that allows in-place upgrades. The table below indicates that all upgrade scenarios which are not supported “out of the box” are supported by PCmover.

upgrade paths

In the next blog post, we will dive deeper into the two core migration scenarios PCmover supports.

PCmover migration: hard drive image recovery

PCmover Professional and Business support all migration scenarios:

Scenario 1: Migrate to a New Machine

  • Direct peer-to peer transfer over cable or network
  • File-based transfer using storage device

Scenario 2: Upgrade an old Windows PC to Windows 10

  • Custom Windows 10 install
  • Reformatted Windows 10 install

Scenario 3: Recover directly from a hard drive or VHD

  • Physical drive restoration
  • Image file restoration (mounted as VHD)

The third scenario PCmover supports is the transfer of applications, data, and settings from an image or hard drive to a new PC.

 

 

 

 

 

 

 

If the organization has images of a Windows XP PC and need the image restored to a new Windows 10 PC, there are no solutions from traditional image vendors (Symantec, Acronis, Paragon, etc.) However, with the right software, one can mount the image on the new PC, but the applications and settings will not work.

PCmover’s built-in technology called “Image & Drive Assistant” takes a unique approach to this issue by being the only software that can restore an old image to a new PC without overwriting anything on the new PC. Some companies take this functionality and optimize it for their normal PC deployment: an IT service professional will manually remove the hard drive from an old computer, attach it to the proper housing component, and connect it to the new PC with a compatible cable. While it adds complexity and is usually technician-driven, this scenario offers the fastest migration, especially in cases with full high capacity drives. If a PC is unresponsive, but the hard drive is in working order, PCmover’s Image and Drive Assistant function is the only way to transfer data, settings and applications to a new Windows system.

In most cases, larger organizations comprised of over 500 PCs will have prepared an image that is put on a new PC by the IT department, or as part of the factory process at the OEM or service provider.

Using PCmover makes these transfer processes easy, and the migration is completed in record time. Beyond end users, these are all optimal migration scenarios for an IT service provider to utilize for business customers, and resellers to use to market to IT departments.

You can watch a video about it here.