A Laplink Reseller Interview

Rob’s company joined the Laplink Partner Program in spring 2014, coinciding with Microsoft’s end-of-support for Windows XP. Wanting to capitalize on the opportunity, Rob’s company bought 200 licenses of PCmover Professional to bundle with their anti-virus software in an offer to clients.

Offering both PC migration services, as well as sales of software programs, Rob’s company also resold other Laplink programs like DiskImage and SafeErase to clients.

But PCmover Professional was the most valuable program.

When asked his main reason for offering PCmover to his clients, Rob said of the company’s steady sales: “Technicians know the value of time, and the value of a product that saves them time.”

For Rob’s clients, instead of working on a migration for over a 4-hour period, the entire transfer was done in 45 minutes on average.

“Usually when Microsoft is ‘forcing’ an OS upgrade, we find the greatest success,” said Rob of the business opportunity and financial gains his company experienced with reselling Laplink software programs as part of a service.

Rob’s forecast of the future in the Laplink Partner Program: “With Windows 10 coming out, and with the reviews it’s receiving, I can see a lot of people migrating.”

He additionally foresees that as soon as Windows 7 goes “end of sale” and Windows 10 truly “fills that gap”—Rob can see another big revenue opportunity for reselling PCmover.

Selling end-to-end service offerings

This blog post is directed at Software Resellers and IT Service Providers interested in the Laplink Partner Program.

When it comes to getting a new PC “to work”, or enhancing an existing PC via hardware or software upgrades and updates, the effort and time needed to get the PC user “back to work” is substantial. It can take multiple unproductive hours to do so and it is not guaranteed that everything will work again.

PCmover Professional Left

Industry research shows that many companies face the following problems:

  • End users are not getting the service(s) they require;
  • Insufficient end-user device performance impacting the top and bottom line;
  • Organizations are experiencing too much employee downtime;
  • Companies have complex end-user device environments with different systems and applications;
  • Business owners and executives are interested in reducing operating costs and TCO.

Laplink has done extensive research to understand the challenges and bottlenecks in PC migration. In a manual migration, the more complex (transferring applications: re-installing, updating, etc) then the more time and effort is expended, thus making the overall transfer more difficult.

With PCmover, the complexity of the migration is significantly reduced, as PCmover guides you through the setup and migration, supported by 3 different scenarios.

PCmover by Laplink Software is the solution for every organization that has over 100 PCs. Using it will save a minimum of $300 per desktop deployed, eliminating the need for extended project cycles.

PCmover helps organizations decrease unbudgeted costs during the projects, and dramatically decreases productivity loss.

Interested in joining the Laplink Partner Program? Join here. 

Replacing desktop PCs with a desktop

With the upcoming release of Windows 10, Microsoft’s newest operating system is expected to become the new standard for corporate and organizational computing. Windows 10 is being built to accommodate all the business users who reluctantly stayed on Windows 7 after the end of support for XP, despite the availability of the 8 and 8.1 versions.

Research shows that Windows 8 and 8.1 only gained a 15% market share, leaving 85% of PCs worldwide still running Windows versions XP, Vista, and 7. While home consumers will be able to easily upgrade to Windows 10 at an affordable cost later this year, professional organizations will need to refresh their aging PC infrastructure, in addition to their operating systems. This event will likely mark the largest upgrade project since the launch of the first PC.

IT pros are not replacing desktops with laptops.

Some 45 percent of IT professionals plan to replace a desktop with a desktop, while only 12 percent plan to replace a desktop with a laptop.

Whether it’s a home business owner managing a single PC, or an organization running 100 PCs, the business opportunity as a service provider and reseller is available.

A corporate migration will push resources and budgets beyond their limits, unless deployment processes are redefined.

While PC deployments have been a top consideration for many IT departments, there are few standard processes in place to make it an effective procedure while maintaining workplace productivity. Despite advances in software and technology, it remains true that few solutions are known of in the industry that can successfully migrate applications, data, and settings to a new PC.

At Laplink we offer PCmover Professional and Business editions to make the migration process effective and cost-efficient for IT service providers and software resellers in this market. PCmover is an OS-independent transfer tool that allows users to migrate from Windows XP, Vista, 7, 8, and 8.1 to Windows 10. PCmover transfers all selected applications, data, and settings to a new PC, including user accounts, applications’ environments, applications’ add-ons, background pictures, favorites, and more.

PCmover Professional and Business support all migration scenarios.

IT Pros prefer PCs in 2015

According to The SHI Blog in January 2015: “Reports of the PC’s death have been greatly exaggerated,” said author Ed McNamara in his blog article. “Written off after a slow 2013, PCs fought back last year with sales growing 1 percent in the fourth quarter year over year.”

The Consumer Electronics Show (CES) earlier in 2015 also boosted hype for the previously downturned market: new advances in hardware such as hybrid laptop/tablets, curved screens, and ultra-thin laptops were showcased to a receptive audience. “Clearly PCs aren’t down for the count just yet,” wrote McNamara.

So what does this mean for the migration software market and those in the industry going forward this year?

IT Pros prefer PCs in 2015.

“Of the 99 percent of IT professionals whose organizations plan to replace at least one computer next year, 82 percent will replace existing desktops or laptops with another desktop or laptop,” said McNamara.

As the economy continues to improve, business professionals will begin updating their computer’s hardware and operating systems for the first time in years. These events will provide a considerable business and financial opportunity for software sales and IT services for professional users requiring a secure migration of their files, folders, user settings, and applications from PC to PC.

If you are a software reseller, consider joining the Laplink Partner Program and reselling PCmover Professional to IT pros ready to migrate and upgrade to Windows 10 this year.

Laplink partnership with Enterprise Integration – Interview with COO Tracey Brown

Laplink Software, Inc. and Enterprise Integration, Inc. today officially announced a partnership to provide Windows 7 upgrade services to enterprise clients throughout North America. We sat down with Tracey Brown, Enterprise Integration’s Chief Operations Officer, to find out a little more about the obstacles his clients face everyday and what computing trends he sees in the future.picture_bio_tracybrown_lg

What is the background of Enterprise Integration [EI]?

“EI has a rich background from both a technology delivery and a technology training perspective. As a company we thrive on the “Raving Fan” brand of service where going above and beyond for our customers is first and foremost in our action and intent.  We started off as a small business with a very big client and were able to leverage lessons learned, create a solid vision and execute to share that knowledge across a much larger base of mid-sized clients.  We are a managed service provider for all of IT Operations, from Service Desk to Operations Architecture Strategy.  We are Gold Microsoft Partner, Platinum Citrix, Advanced Cisco, VM Ware Enterprise, Riverbed and Net App.” Continue reading

Comparison Series – PCmover vs. Microsoft’s User State Migration Tool

PCmove VS.

Microsoft’s User State Migration Tool

Microsoft’s User State Migration Tool (USMT) tool provides large organization a way to transfer data from one PC to another. USMT is a command line driven utility that is used for a larger deployments in corporate settings and can work on most version of Windows but requires extensive development for older versions.

USMT utilizes a two step process (load state and scan state) to capture and transfer user accounts, settings, and data to a “destination” PC. Most importantly, it does not transfer applications. This can have a major impact in regards to end-user downtime, helpdesk support activity, and other costs for PCs with non-standard software (media replacement costs).

The User State Migration Tool also requires XML expertise on an ongoing basis, and possibly software development resources in order to create a user interface, configure application settings for migration, and migrate non-standard configurations on a user’s desktop. This can drastically increase the cost of deployment services, upgrade services, and other support related services.

PCmover Enterprise can also be used to deploy “user templates” or “images” stored as an archive file (done using a file-based migration method on a reference PC). Since PCmover is hardware and OS neutral, updates to the core image will not require updates to the PCmover migration “templates” or “images”, enabling PCmover to streamline the imaging maintenance component. “Templates” may contain a single application and no data, multiple applications, or a pre-set grouping of data and applications specific to the user or role. Continue reading

Top Problem With Windows 7 – Upgrading

IYogi, one of the largest on-demand technical support providers says that the number one complaint they receive relates to upgrading and deploying the new Windows 7 operating system.

“Most of the problems that customers have with Windows 7 have to do with installation, or application and data migration,” said Vishal Dhar, co-founder of iYogi told CNN. “These are all fixable problems, but they’re annoyances and they’re time consuming.”

Maybe the reason he’s so confident IYogi can fix those issues are because they use PCmover for online migration services. IYogi offers vary levels of migrations service including a free service. Check it out here. Their top level of service offers a full PCmover powered migration which includes transfer of files, settings, and applications.

Top 7 Windows 7 Complaints

Problems with installation

31%

Missing applets of components

26%

Aero theme is not running

14%

DVD drive not found

8%

Hidden extensions

6%

Too many minidumps

6%

Aero snap problems

3%

For the most part though, Windows 7 has received far less criticism than previous operating systems and sales of the new operating system have been brisk thus far.

Laplink Partner Program

Microsoft created a giant migraine headache for consumers when they decided not to offer a direct upgrade path from just about every operating system they sell (check it out). What do people do when they have questions? What do they do when they can’t figure out how to upgrade their system without losing all the information they have on their old PC? Microsoft’s answer comes in the form of a note that accompanies their boxed copies of Windows 7 (seen here).Upgrade From XP to Windows 7

Option A) You will need to find an external storage device and all your installation discs for any software you want on the new PC. Then run the Windows Upgrade advisor to see what will run on the new PC and what won’t. After that save all your files to and settings to an external storage device using the Windows Easy Transfer program. Microsoft then advises you to reinstall all your applications on the new PC. Finally, you will need to do a custom installation of Windows 7. Needless to say, a lot of work!

Continue reading