Laplink & Webroot Product Bundle

Laplink Software, Inc. announced today our partnership with Webroot to provide a software bundle to users purchasing a new Windows 10 PC this holiday season.
Webroot is the market leader in intelligent cybersecurity for endpoints and collective threat intelligence. In partnership with Laplink, the two companies will boost their consumer offerings by bundling Webroot SecureAnywhere® Internet Security with PCmover Express to make cybersecurity and new PC setup easy—just in time for the holiday shopping season.
PCmover Express moves files and settings from an old Windows PC to a new Windows 10 PC quickly and easily. Take a look at the press release and email me your questions or interview requests for ThomasKoll, Laplink CEO.Thank you for your interest in Laplink Software! Connect with Laplink on social media: Twitter // Facebook // LinkedIn
Shireen McCleary
Public Relations Manager
Laplink Software, Inc.
shireen.mccleary@laplink.com
+1 (425) 952-6027

The Everlasting Backup Dilemma

The Problem

Every time a device breaks or a hard drive crashes, we remember the need to back up our data. The majority of us have no current backup. What is worse, we have no backup plan. Today, all of our valuable data – documents, pictures, videos – are scattered over different devices and different backup media. The amount of data we store is growing every day. Gartner predicted that the average storage per household will reach 3.3 terabytes in 2016, of which 64% will be stored locally[i]. With the emergence of mobile devices and the quality of media captured at any moment in our life, data volumes are increasing exponentially.

And yet, we spend little time thinking about how to securely store data: this is part of the everlasting backup dilemma we all face.

Many options to consider.

Business users are very diligent when protecting corporate data. Data is captured on servers which have two sets of safety precautions tied to the operation. Most data servers run with RAID systems which are able to recover the data even if one of the hard drives crashes. Additionally, servers are backed up (often daily) to counteract any server failure. This is too pricey and too complex for any household to try implementing, but the principles should apply anyway: backup and backup the backup!

The easiest way to back up your data is with cloud providers. They offer a vast amount of storage with security built in.

In Windows 10, Microsoft makes it easy to store your data with OneDrive. Google and Apple offer similar services, but for PC users, OneDrive is nicely integrated with your PC. However, as the forecast from Gartner shows, most users will not consider online storage for all their data. Some might not like to have their data in the hands of others, some feel that online data is subject to government snooping, and others just don’t want to keep it locally. Period.

All points make sense; we have to ask ourselves if online storage is “forever”? Will providers shut down unused accounts that are used for longtime storage? Do I always have access to the data?

The majority, however, choose local storage, which means having external or internal hard drives with enough space for us to load the backups or sync our data. There is nothing wrong with it, but we have to remember: backup the backup. Hard drives do go down. I remember that my backup external drive broke the very same time as the internal drive. I still believe it was some kind of power surge. Some heavy data users in a household have a separate data server which will need to be backed up as well.

Another good option is DVD storage. Common DVDs hold 4.7 GB of data; that is a lot of space for documents and pictures, but not for movies or high resolutions graphics.  Blu-ray disc provide storage capacity up to 100 GB of data.

With the availability of inexpensive high capacity hard drives at about $ 50 per terabyte, we have dismissed the good old CD. They are easier to manage, but – and this is a big but – hard drives do break.

Organization is key.

No matter what medium we choose, organization is key. With so much data being collected, we have to organize our data in order to find it again. And that is another problem with online data storage, where folders grow out of control, or we collect hard drives as much as the data itself. How do we ever want to find the right data? (Granted, the search tools are wonderful these days and they do find a lot of stuff fast.)

However, with more data, we have to create a good system of what to store, how to store it, and how to retrieve it.  Since everyone likes their own system, it is hard to prescribe the perfect system. I do like to back up my PCs at a certain time and archive the image. Backing up your whole PC will also preserve your applications, which might be necessary to run to interpret the data.  I also recommend a backup of all external drives periodically.

A new and innovative local storage solution.

Recently I got re-introduced to M-Disc, a long term storage solution that is both secure and very long-lasting. M-Disc is a new kind of DVD and Blu-ray disc, which lasts basically forever and is a perfect medium for storage. Capacity is the same at 4.7GB (DVD), 25 GB (Blue-ray) and 100GB (Blue-ray), although the lifetime has been extended tenfold.

With M-Disc, you can have a secure and long-lasting archive of your data, your PC images and the various libraries you wish to keep. They are local and can be stored in any place (i.e. your bank vault).

Even if the initial costs of having an M-Disc compatible drive and the discs might be a touch higher, it is a cheaper solution for the long run. Check out www.mdisc.com and learn about this innovative approach.

Ashampoo (www.ashampoo.com) and Nero (www.nero.com) are two companies who embraced this new technology with their burning software.

[i] “Forecast: Consumer Digital Storage Needs, 2010-2016.” The report is available on Gartner’s website here.

PCmover as a Solution

Laplink’s PCmover software is the ideal solution for completing data transfers PC to PC, from a hard drive or image to a new PC, and for completing an in-place upgrade to a newer operating system. In this post, we will detail some common questions around PC data migration, and explain how using PCmover Professional as a solution is the best plan for your home or business’s PC deployment scenario.

Question 1: How important is user-friendliness in a solution like this?

  • PCmover is very user-friendly. The Pro version comes with an easy to follow setup wizard that guides users through the process of performing the migration. It allows all choices of what to transfer to the new PC (files, settings, user profiles, and even applications.)  It is built in a way so that even novice users can easily walk through the process of transferring their data from an older Windows PC to a new one.
  • Some users struggle with the PC to PC connectivity and get confused by networks, firewalls, etc. Laplink offers 24/7 Free Transfer Assistance with a trained professional technician who can help users through any questions they might have, and even remotely complete the migration.
  • Business, government or enterprise customers have different needs in a data migration. Laplink provides a fully customizable version – PCmover Enterprise – that allows IT admins to create a light or no touch migration. It can be executed by users or untrained technicians out of the box. The customization is very straightforward and no development skills are needed.

Question 2: How big will the impact of the Windows 10 upgrade be for businesses?

  • Win 10 will become the new OS of choice replacing Windows 7. Since many business customer did not want to deploy Windows 8/8.1, they have waited with refresh projects and I believe that the adoption curve will be much higher with Win10 than experienced before. Business might not wait for 12 months this time around. We are working with many enterprise which are ready to switch once Windows 10 is released.
  • There are a lot of business benefits for jumping to Windows 10 (read more here.)

Question 3: What are some of the stumbling blocks businesses face when dealing with PC to PC transfers, or other migration issues?

  • Business have refresh projects very much under control except for the transfer of data, settings, and applications from the old PCs to new ones. Often users are left alone to perform that task themselves, leading to a dramatic increase in the costs (often soft costs unseen from the IT department) for customizing the new PC. These costs come in the form of end-user downtime, help desk support calls, data loss, etc.
  • Automated scripts to move data are insufficient to do the job. In a recent study online, it was proven that many companies complained about data loss, since technicians did not know where all of the PC’s data was stored on the machine (beyond the document folder) and users often do not know themselves.
  • Manual migrations of data, settings, and applications take many hours; full scale migrations cannot be done without a proven automated tool like PCmover Enterprise.
  • Remote locations of personnel increases the costs of completing a PC to PC migration exponentially. We estimated the saving of using PCmover at a minimum of $300 per PC, but in remote locations it can be $1500 and more.
  • With users having more options to install applications for their particular job, IT departments often do not know the full inventory and disks, downloads, and passwords.
  • PCmover Enterprise is the proven and accepted tool for Enterprises, government organizations, and higher education organizations alike. They value saving time and money to refresh PCs, increasing user satisfaction and enabling large roll-out projects.

Tips for Transferring Files to Windows 10

Moving into a new PC is quite a challenge as Windows 10 has no tools to accomplish this task. For many users, getting their data files such as photos, videos, music, email, contacts, spreadsheets, documents, etc. to their new PC is a major concern and may even result in delaying the purchase of a new PC.

There are four basic options a user can choose from to move data files to a new PC:file-transfer

  1. Upload files from the old PC to cloud storage (Google Drive, OneDrive, Dropbox, etc.) Now the user can easily access from anywhere and download the files to their new PC. But if the user has a lot of data, the upload will take a very long time – and, their data might exceed available storage.
  2. Transfer using a USB stick or external hard drive.
  3. Transfer across a network user Explorer by sharing the old hard drive to the new PC.
  4. Use a file transfer utility.

The key problem to all of the above options is that the user must know what they desire to transfer, must know where the data is located on the old PC, and must manage the process.

woman at computer

The secondary problem is that there’s a good chance the user really wants more than just data files which they might not realize. A typical user will miss quite a bit of data – perhaps they leave behind their Outlook data, files they accidentally saved in an unusual location, data related to a specific application that was saved in the application’s folder (such as tax files), Internet favorites, shortcuts, and much more.

Laplink offers a better option. PCmover Professional is the only software that can selectively move programs, files and settings from an old Windows PC to a new PC. It’s fast, easy, and powerful.

  • Simply install PCmover on both of the computers and follow the simple wizard to transfer everything desired to the new PC.
  • Users don’t need to know where the location of their files; PCmover knows and will find and transfer all files a user wants regardless of where they were saved.
  • PCmover transfers more than just data files. It also automatically transfers all selected programs and settings. And programs are transferred ready to use on the new PC so a user doesn’t need to reinstall them or find old CDs or license keys.
  • PCmover transfers using any home or business network (wired or wireless) or using a direct-connect (Laplink High Speed Transfer Cable.
  • Once a user completes the short wizard, they walk away and PCmover does the rest.
  • Laplink also provides free 24/7 transfer assistance from certified PC migration experts who will guide the user through the transfer over the phone or by remote control.

Laplink also offers PCmover Enterprise which leverages the PCmover technology to allows IT departments to easily set up and manage controlled PC deployment projects for one thousand to hundreds of thousands of PCs.

Organizations using PCmover Enterprise typically save over $300 per PC deployed by reducing deployment labor, post-migration support and help desk calls, as well as user down time – and end user satisfaction is higher.

If a user is certain they only want to copy data files, Laplink Sync is an easy and powerful solution that will transfer files between PCs, Macs, Android, and iOS devices utilizing a 3-step wizard. Files are transferred directly between devices to protect privacy (i.e., no copies exist in cloud storage). Laplink Sync can be used to transfer files or to keep files synchronized between devices.

Laplink Sync Left

Windows 10: the integrated OS for desktop and mobile users


With the release of Windows 10 now available, users who have downloaded the technical preview were relieved to see the return of a familiar Windows 7 user interface. Though when Windows 7 was released in 2009, mobile was not as prevalent as it is now; thus, the Windows 10 improvements and implementations of a mobile-friendly interface make it the ideal operating system for longtime holdouts still using Windows XP or Vista.

Windows 8’s interface was such a dramatic change from its predecessor; many thought its design was more restrictive than useful. While tablet users were given a great interface to experience on a touch screen, desktop users were paralyzed with the app-centric interface and moving icons. Running the Windows 10 operating system on a tablet will again be a great experience for users given its similar design to Windows 8’s tiles. But this system has a new flair to it, with knowledge Microsoft gained from the Windows 8 start menu. It’s my opinion that Microsoft worked hard at combining the two clashing worlds of desktop and laptop users with mobile tablet users into one integrative OS with Windows 10’s start menu and overall user design experience.

In the Windows 10 release, Cortana is being introduced to PC users. The voice recognition and text-assisted computer AI allows for ease of access and a different approach on completing tasks. But, it is not without its flaws. Personally, I have a deep voice and accent. Cortana has a hard time understanding the timbre of my voice, which is why I likely will not use Cortana. But for most users, Cortana on a desktop will improve the desktop PC experience: a touchscreen wasn’t a life-changing opportunity for desktop users. Cortana is likely to have a much bigger effect on users’ desktop experience.

Probably the best optimizations in Windows 10 comes with the very close integration with OneDrive, Office apps, and my local hard disk. With such seamless synchronization across the channels offline and online, I am able to work on documents at the office, and continue to connect and revise them over the weekends on my laptop while I am at home. In Windows 10, this experience is executed much more smoothly than it was in Windows 8.

Come July 29, I will be making the move to Windows 10, along with a lot of other eager users. If you are interested in an easy upgrade solution to migrate your files, settings, users, and even applications from your old operating system to the new Windows 10 OS without overwriting the system, you’ll want to read more about our product: PCmover Windows Upgrade Assistant here.

Windows 10 – kostenlos oder nicht?

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Gerade lese ich einen interessanten Artikel zu diesem Thema. Hier beklagt sich Stern Online zu Recht, dass das kostenlose Upgrade-Programm von Microsoft verwirrend ist…und man deshalb die Meinung vertreten sollte, Windows 10 kostenlos für alle herauszugeben – eine einfache und elegante Lösung?

Ich gebe zu, ich bin ein Vertreter der Software-Industrie und verdiene mein Geld mit Software…und ich erhalte nur Geld, wenn neue Versionen besser sind als die alten. Davon abgesehen brauchen Anwender neue Software, um mit ihr neue Hardware, neue Betriebssysteme und natürlich neue Bedürfnisse abzudecken. Ist es nicht vollkommen berechtigt zu sagen, dass der Entwicklungsaufwand und die damit verbundenen Kosten in den Preis einer Software einfließen sollten? Warum der Ruf nach kostenfreier Software?

Eine mögliche Erklärung ist wohl die Annahme, dass Software als solches keine Produktionskosten verursacht und es sich demnach tatsächlich anbietet, Software kostenfrei zur Verfügung zu stellen. Aber das kann wohl doch nicht das Argument sein, denn ansonsten hätten wir ja auch die Erwartung, dass alle intellektuellen Leistungen wie z.B. die Leistungen eines Redakteurs kostenfrei sein sollten. Ebenso stimmt es nicht, dass Software mit keinen Kosten verbunden ist: Downloads, Unterstützung, Fehlerbereinigung und Kundendienst kosten nunmal Geld. Ein zweites potentielles Argument wäre, dass es die anderen ja auch tun (Firmen wie z.B. Google bieten ihre Software kostenlos an). Das mag stimmen, aber finanziert sich Google nicht gerade aus indirekten Umsätzen, indem die Firma die Form des kostenfreien Software-Vertriebes nutzt, um damit Werbung zu verkaufen? Es ist vollkommen legitim, wenn Software frei genutzt wird und man dadurch einen indirekten Umsatz ankurbelt. Ein drittes Argument könnte sein, dass eine Firma sowieso schon so viel Geld verdient, dass sie das zusätzliche Geld nicht braucht (wie auch im vorliegenden Artikel beschrieben) – eine schöne Idee…wenn sie dann auch auf alle Wirtschaftsunternehmen angewendet wird! Ich persönlich fände es keine schlechte Idee, wenn deutsche Großunternehmen einen Teil ihrer Profite in kostenlose Produkte investieren und danach unter denjenigen verteilen würden, welche die Produkte auch wirklich benötigen. Das würde unsere freie Marktwirtschaft gehörig revolutionieren…und die Aktionäre erschüttern.

Auch wir veröffentlichen hin und wieder zu bestimmten Anlässen Gratis-Kopien eines Produkts für unsere Anwender, jedoch wehre ich mich gegen diese kategorischen Forderungen nach kostenloser Freigabe von Software, Musik, Film und Video. Wenn sich dies auch wie ein überholter Slogan anhört: Innovation hat seinen Preis.

Windows 10: UMZUGSÄNGSTE

This is written for our Deutsch readers.

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Die Freude auf einen neuen PC währt immer nur solange, bis man an den Punkt kommt, die Daten, Einstellungen und Applikationen und den neuen PC zu transferieren. Nach stundenlangem Hin-und Her, Suchen nach Seriennummern, versteckten Einstellungen und dem Verlust kostbarer Daten ist die Freude lange verflogen.

Und wer hofft, dass der Umzugshelfer von Microsoft – Windows Easy Transfer – wenigstens die Daten und Einstellungen kopiert, wird bei Windows 10 schnell enttäuscht. Das Programm gibt es nicht mehr in Windows 10. Anstelle setzt Microsoft nunmehr auf eine Kooperation mit dem Umzugsspezialisten Laplink, dessen PCmover bereits im letzten Jahr Anwendern kostenlos für den Umstieg von Windows XP zur Verfügung gestellt wurde. (http://www.microsoft.com/windows/de-de/xp/transfer-your-data.aspx).

Was Microsoft für Windows 10 plant, bleibt wohl ein Geheimnis bis zur Freigrabe des neuen Betriebssystems. Für Schnäppchenjäger, die von Windows 7 oder 8 heute schon umsteigen wollen, empfehlen sich die kostengünstigen Pakete von Avira („Internet Security Suite“) oder O&O („Umzugshilfe“), die es im Fachhandel gibt und die eine Version von PCmover beinhalten. Oder man bedient sich gleich bei Laplink: www.laplink.de.