3 Things to Do Before a Windows 10 Migration

Now that Microsoft has finally released Windows 10, plans for a migration, whether as an upgrade or along with a PC refresh, are starting to take hold. There are many important factors to consider when moving to Windows 10. Here we cover three Windows hygiene areas that should be reviewed before moving to a new Windows 10 PC.

  1. Clean up and organize your data. Don’t migrate a mess. Over time, all of us tend to save documents, photos, or other files in places on our hard drive that we didn’t mean to. Although Laplink PCmover can find your files, photos, and other data wherever on your hard drive they may be, it’s worth it to set aside some time to before moving to a new PC to organize and clean up your data. You may want to get your photos organized into a single library by date or trip. You may want to organize some of your documents and spreadsheets by project. Now’s the time to “clean house” before you “move in” to your new PC.

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A related consideration is that, for the first time, your new Windows PC may have a smaller hard drive than your old PC.  How can that be? Many new PCs are now coming with solid state hard drives, or SSDs. SSDs are substantially faster and are not prone to mechanical failure. They hare, however, more expensive on a per gigabyte (GB) basis. Your old PC may have had a 500GB traditional hard drive but your new Windows 10 PC may have only a 250GB SSD. One solution is to move some types of large files, such music which is large in aggregate or movies which are large individually, to an external hard drive. This should be completed before doing a migration to the new PC.

  1. Backup your data. It should go without saying, but backing up your data before performing any type of Windows 10 upgrade or migration is very important. If you are already on a regular backup plan, congratulations. But that may be only half the requirement. Most standard back up plans and programs only back up your data. Because you’re moving to a new operating system and moving not just your data but your applications and settings, you’ll want to back up your entire computer. Not just the data, but the entire hard drive. File-based back up programs are not sufficient for this task. Instead, backup your entire computer using an image-based backup solution, such as Laplink DiskImage.

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Protecting your old PC with a perfect image of all your applications, files and settings is the only true disaster recovery solution.  While the chances of a true disaster during a migration are very slim, prudence here is the better part of valor. Taking an image-based backup of your old PC provides a way to quickly and easily restore your PC and recover damaged or lost files in the case of an emergency. Plus, after your migration to Windows 10 is complete, you still have a perfect backup to protect you.

  1. Update your applications. Moving your compatible applications from the old PC to the new PC is the simplest way to be ready to work on your new PC right away. Migrating applications, instead of installing them anew, retains all of your settings in those applications. More importantly, migrating applications means you don’t have to worry about finding the old install DVDs and license codes.

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But before you migrate, make sure all the applications are up to date. On the old PC, go to Windows Update for Microsoft apps and, for apps by other publishers, open the application and run a check for updates. Make sure all the apps you want to migrate are up-to-date before you do your migration to Windows 10.

Don’t be caught with your guard down. With the right processes and tools, migrating to Windows 10 can be easy and fast.  At Laplink, we’ve been helping people manage their data for over three decades and are the only Windows 10 migration solution recommended by Microsoft. To see how we can help you, visit our website at www.laplink.com

Reseller Marketing Strategies: Graphics

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Clear, high-resolution images are just as important as words in a product page, as they let shoppers “experience” your product. In addition to product shots, quality content that can be picked up on social media and blog posts and shared among your followers can include lifestyle images, which show your product in use, helping customers better picture how it will fit into their lives. A good resource for generic images like this is iStockPhoto.com by Getty Images.

Logos and other branding elements are also key, as they quickly tell the customer whose product they are looking at.

We also recommend product comparison charts showing why Laplink’s PCmover is the clear winner. A comparison chart’s main purpose is to tell customers at a glance where a product fits in with your company’s offerings, guiding them closer to the right choice for them.

Reseller Marketing Strategies: Email Campaigns

The second format for marketing we recommend is to send email campaigns to your membership list. Although effective, email campaign programs are typically not free depending on the size of your list. Some programs like MailChimp offer email marketing for lists under a certain size for free.

Pro tip: Email is a channel that generally offers a good return on investment, with 66% of companies rating email marketing ROI excellent or good in 2013. No other channel, except SEO, is rated that high.

Basically the top e-mail marketing tips are also pretty generic: don’t spam, make your e-mails more interesting, and make them stick. But how do social media and e-mail relate to each other when it comes to ROI?

The most effective way to reach a wide audience across all platforms is to run a cross-channel marketing campaign. That means, for a certain amount of time (for example: one week), you will create a promotion and share it via an email campaign, a Facebook and Twitter post, and on your website. To know which channel adds to the revenue overall, you can use a simple method to compare.

By using discount codes, you can distribute a different code for each channel. It can be a real code, but online it can also be included in a link. You should capture those codes on the point of sale, or registration in case of an event. Then you can track your sales revenue generated from each channel, and measure your success.

Now this is something that you could do each day, but you don’t want to give a discount each day. One way is to do a 24-hour promotion, and also offer a sale on the software or your services each month.

Be sure to measure the appropriate metric when testing as well – if it’s sales you require then be sure to use that as your metric when determining whether a subject line, a Call to Action or an image is the most successful one to use – don’t just assume that if an email gets the most opens that it will then convert into producing the highest conversions.

Reseller Marketing Strategies: Social Media

The first format for marketing we recommend is social media. The best part about it is that getting your company on social media is free, unlike other marketing methods. And if you’re not already connected with us on the major platforms, you can connect with us here, here, and here. We post relevant updates, articles, and promotions.

According to Altimeter, only 34% of businesses feel their social strategy directly correlates to calculable business outcomes. To demonstrate social media’s value, you need to measure social media’s return on investment (ROI) as it relates to your overall business goals.

Social media channels are an easy, effective way to connect with your audience and get them to engage. The brand awareness created by social media—seen in metrics including “likes” and “Retweets”—is valuable, but not enough.

Key examples of social media metrics to track include:

  • Reach
  • Site traffic
  • Leads generated
  • Sign-ups and conversions
  • Revenue generated

Once you’ve established your social media goals from the above list, you’ll need to use tools that help you measure the ROI on your social media. The easiest tool that we recommend is Google Analytics.

With this installed on all of your sites, you can track website traffic, on-site conversions, and sign-ups originating from social media campaigns and posts that you publish.

You should be checking your various social media metrics frequently, often daily, to ensure that your social media goals are being met. The lifecycle of social media campaigns is often very short, so you need to stay on top of the data as it happens. Choose a timeframe that works for you, and stick to it.Once you’ve set your goals and installed Google Analytics, you’ll want to spend some time actually tracking your social media ROI to prove the success of a campaign.

Pro tip: You can have reports sent to your email inbox on specific days of the week so you don’t have to even remember to pull reports yourself.

Once you’ve identified what works and what doesn’t work on social, adjust your strategy. And due to the short life span of social media campaigns, a failing campaign should be changed and improved as soon as possible. Always remember that social media is never static. To meet your social media ROI goals, you’ll need to constantly update and adapt your strategy taking into account the analytics data you’re tracking.

By posting regular, valuable content that your audience can relate to, you will expand your reach of followers, and send people to your company’s website. From there, they will take steps to become a sales lead, a member of your newsletter, or purchase your product directly from your website’s shopping cart.

Reseller Marketing Strategies: An Introduction

This 5-part blog series will outline some tips and tricks you can use to creatively market Laplink’s products to your audience as a reseller (partner).

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Most of our partners are a small to mid-sized business with limited marketing resources necessary to get hundreds of thousands of eyes on your marketing messaging.

So what’s the best, most effective, and affordable way to reach your target audience, drum up new business, and attract new clients or amp sales without breaking the bank?

Similar to Zillow, the online real estate giant, we propose a content-based approach to marketing that, if executed effectively across all channels, will result in new revenue for your company.

That’s because in today’s world of marketing, buyers crave information; they are more willing to read something than wait for a pop-up ad to tell them what’s on sale on a brand’s website. Now is your chance to publish useful, timely, engaging content.

We are going to help you by recommending how and where to publish content with suggestions in the next blog posts.

Understanding Laplink DiskImage backup software

With Laplink DiskImage you can make a backup or image of entire computers, single drives or files during running operations. By restoring such an image or backup later, a user has their normal and familiar working environment back again in a short space of time. The Hardware Independent Restore feature enables a system restoration onto machines with different hardware setups. This means a system image or a clone cannot only be restored onto Server and Desktop PCs with identical hardware, but also onto hardware where the processor or motherboard has been changed, for instance.

We call this function the Hardware Independent Restore. It is in enormous demand from customers and not nearly as complicated as you may think.

When is it used?

Hardware Independent Restore is generally used or enabled in the following cases:

  • Restoration of an image on a computer with different hardware or cloning/duplication of a computer
  • Enabling Hardware Independent Restore by using the boot media to exchange faulty or defect drivers of an existing system
  • Migration of physical computers onto virtual machines or virtual machines on physical computers´

What does it cost?

Unlike most of our competitors, Laplink does not charge any extra for this comprehensive function. It is included in the very competitive price of the product Laplink DiskImage, from just $39.95 for a full version with no time limits.

How does it work?

Windows operating systems must be compatible with a variety of hardware platforms. This portability is achieved through a special layer within the operating system, which is responsible for the management and control of hardware, architecture and machine-dependent devices, such as the I/O interfaces, Interrupt Controller and multi processor communication mechanisms.

This layer is commonly installed on and aligned to the current hardware on an installed and running Windows. If the hardware is exchanged, it becomes necessary to align the layer accordingly, to ensure smooth and continued functionality of the operating system and the programs installed.

Buy Laplink DiskImage now.

3 tools for an easy PC migration experience

Prior to transferring your entire PC’s files, settings, users, and applications from one PC to a new one, you’ll want to explore three tools that will make the entire process faster, easier, and stress-free.

Here are three tools from Laplink Software that we suggest to make your PC migration experience simple:

1. Back up everything before you start transferring with Laplink DiskImage

DiskImage saves a mirror copy (image) of your entire hard drive to an external media device, protecting against unforeseen data loss due to corrupted systems, viruses, hackers or other malware. DiskImage is the best tool for backing up your PC’s files, settings, and applications. With it, you can schedule regular back-ups in the background without compromising your computer’s performance. Buy it here.

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2. Connect your PCs to transfer with the Easy Transfer Cable for Windows

The Easy Transfer Cable for Windows is the fastest tool to connect two PCs and transfer the files, settings, and user profiles from an old PC to a new PC. It’s the best solution for someone with a slow network connection, or without any network at all.

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No other “easy transfer cable” works with Windows 10. Laplink’s Easy Transfer Cable supports data migrations PC to PC for Windows XP, Vista, 7, 8/8.1 and 10 computers.

The Easy Transfer Cable from Laplink speeds up the transfer when moving huge amounts of data to a new PC. It doesn’t leave anything behind, and it will not delete anything on the PCs. This cable makes a PC to PC data transfer quick and easy. Buy it from Laplink here.

3. Use PCmover Professional to complete the transfer

PCmover Professional transfers your old Windows applications, files, users, and personalized settings to a new PC, saving hours of time and difficulty when setting up a new PC at home or work. PCmover Professional was rated the number one migration software two years in a row by Top Ten Reviews!

PCmover is Microsoft’s® only recommended solution. The easy-to-use software guides you through the transfer. If you need help, Laplink’s Free Transfer Assistance is available 24/7 by phone or online chat. Keep your old PC’s personality and usability without overwriting your new PC’s features with PCmover Professional. You’ll be set up on your new PC in no time. Buy it at Laplink’s website here.

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Laplink Announces Availability of Newest Version of PCmover Professional

The top-selling migration solution, optimized for Windows® 10, is still the easiest way to set up a new PC, and is needed now more than ever.

Laplink Software, Inc. released the newest version of PCmover Professional today, optimized for Windows 10 migrations, at http://www.laplink.com. Existing users can upgrade for free to the new version and the new software will soon be available at most software retailers.

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The latest release includes the following new features:

  • Transfer speeds up to 200% faster.
  • Seamless integration with OneDrive™.
  • Significant enhancements in application detection, compatibility, and migration.
  • Migration experience optimized for working with data stored on cloud providers including OneDrive and Dropbox®.
  • Improved handling of multiple user accounts including Microsoft Accounts (MSA).

“We have improved PCmover’s capabilities significantly, but we’re also able to present users with a simple wizard-based approach,” explained Thomas Koll, Laplink’s CEO. “Most users will be able to click and go – and leave the heavy lifting to PCmover. What they will experience will seem magical, as their new PC quickly is updated with all data, settings, and even applications transferred over ready to use.”

Windows 10 no longer includes a migration solution, so users need a solution to move their old PC’s data to their new PC. And while data transfer is critical, the transfer of applications is what sets PCmover Professional apart. With PCmover, users are saving time and money, since they do not need to repurchase old applications or search for old CDs, downloaded programs, license codes or serial numbers.

Many consumers, small businesses, and even service providers who relied on Windows Easy Transfer in the past need to switch to a new solution for migrating their files, settings, profiles, and applications. PCmover is the perfect solution for filling that gap.

“The removal of Windows Easy Transfer from Windows 10 means everyone needs PCmover,” stated Koll. “That’s why tech benches are licensing our software to deliver customized migration services in-store to new PC buyers. PCmover offers the best possible platform, allowing the delivery of cost-effective services that generates an immediate ROI to the provider.”

Like recent versions of PCmover, this latest release includes Laplink’s unique no-cost 24/7 transfer assistance to be sure that users have an easy migration experience.

“Our free transfer assistance is just that,” continued Koll. “It’s direct service with a certified migration expert who remotely guides a user through the entire transfer. Users appreciate it, giving it a satisfaction rating of around ninety-five percent. Keep in mind most users don’t move to a new PC often, so to have an expert guide is very reassuring for them.”

PCmover Professional, Laplink’s flagship migration solution, is available from Laplink.com, Amazon®, Best Buy®, Fry’s®, Micro Center®, Office Depot®, Office Max®, Staples®, and other major software retailers and PC manufacturers in North America, Europe, and Japan.

For over 30 years, Laplink has been the leader in consumer and enterprise software for Windows migration and refresh projects, disk imaging, file synchronization and more. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.

For more information, please contact:

Laplink Software Public Relations
Shireen McCleary
press(at)laplink(dot)com
+1-425-952-6027

Read the press release here.

How to migrate PC to PC with Laplink’s PCmover

If there’s one thing that every person can agree on it’s that there is usually not enough time in the day to get everything done that you need to do. Between work, errands, and busy weekends in the summertime, it’s nearly impossible to find the hours–or days!–needed to manually migrate thousands of files and folders from an old PC to a new PC you bought this month with Windows 10 on it.

Most people replace their PC every 3-6 years. During those years, you’ve created thousands of personalized settings on your PC. These settings can be things like how you set up the sound, or the mouse and touchpad settings, or your energy-saving settings which are all managed in the Control Panel. Over the lifetime of your PC, these settings take seconds to setup, but imagine starting from ground zero when you buy a new PC, and being forced to reconfigure every single setting in place? That task alone would be enough to make anyone power off their new PC and walk away in frustration.

The most valuable data on your old PC is without a doubt the applications that have been downloaded, purchased, or installed. Fortunately, more and more applications are digital software downloads, typically available for free on the web. But it is still common to have applications (“programs”) installed on your PC that were originally installed by CD. And even with those digital software programs you installed years ago, they required a specific serial number which you more than likely never wrote down.

Repurchasing your many applications and taking the time to reinstall each one would be a significant drain on your time and your wallet!

The bottom line is this: it would be a great weight off of your shoulders if there was one simple solution that could successfully, quickly, and inexpensively migrate the files, folders, settings, user profiles, and all of the applications you rely on from your old PC to the new one you just bought. Not to mention, all of that data has to be compatible with your new Windows 10 system, without overwriting any of the new OS’s features or settings.

The answer is Laplink’s PCmover Professional software. This all-in-one software solution allows you to quickly and easily download the program onto your old PC and your new PC, and following the easy-to-use wizard interface, you are prompted to select and transfer a complete list of your files, folders, thousands of settings, user profiles, and all applications* from your old Windows PC to your new Windows 10 PC. Once you’ve selected everything, start the transfer, and walk away. PCmover will finish the job for you in a fraction of the time so that you can start enjoying your new PC right away.

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When the transfer is finished, your new PC will have the personality and data on it so that it looks and behaves exactly like your old PC did. You’ll save time because everything will be located exactly where you remember it being. No time will be wasted refamiliarizing yourself with a new system; you’ll be able to enjoy all of Windows 10’s new features, but with all of the data you want and need on the new PC.

PCmover Professional by Laplink really is the best solution for a fast migration of all of your data, settings, profiles, and applications from your old Windows PC to a new one, including Windows 10.

If you bought a new PC recently, click here to purchase PCmover Professional on pre-sale before the offer expires on July 29!

Data security made easy!

Regardless of whether at home or at work: The safety of digital data is often overlooked by many users these days, on the basis that “nothing ever happens to me”. Unfortunately, it can and often does! Many users think a backup or system image is too complex and takes too long – so they don’t bother.

Data security was never this easy!

We have directly addressed this problem and integrated into our software, Laplink DiskImage, that guides a user step by step through the creation of an automatic data backup. This significantly easier to use backup functionality enables even novice users to create a reliable and fast backup of their data immediately. With Laplink DiskImage, you can make a copy of your data, applications and your operating system and restore it when required as if nothing had ever happened.

Further new features:

  • Direct creation of virtual disks: from the program itself, you can now create virtual disks. No need for an external program or extra process. This function further strengthens our compatibility with virtual environments which are becoming ever more popular.
  • Task scheduling / planning now has a new assistant to make organizing your data security even simpler. You can, for instance, have an image or backup created through triggers, such as when you first log-in.
  • Plug-and-Play functions: triggers jobs automatically through the simple attachment of a USB or similar to your machine.

The most reliable way to protect yourself against data loss is if you make regular backups of your data and the operating system and store it on an external storage medium. You effectively create a safe which you can access but no one else. When backing up your PC, Laplink DiskImage saves both personal files as well as drive information and individual settings. This not only protects irreplaceable files, such as family photos, vacation videos and office documents, but you also save yourself in the event of a crash the lengthy set up and reinstall of all the programs and the Windows operating system.