What’s the deal with security and what the heck is encryption?

It seems with every passing month we hear more and more about information leaks from major corporations or some sort of backdoor into the apps we use everyday. Even Apple, long thought to be ‘above’ all that security problem nonsense has recently found an issue causing them to back pedal around holes found in their FileVault system. What do we really have to worry about at home? Are these problems on the rise or is it just something to expect?

Well, a little of both it would seem. In Symantec’s 2011 Threat Landscape Report we are told that malicious attacks jumped 81% in 2011 over 2010 (or more precisely that Symantec caught 81% of the attacks). The report claims that malware-variants, slightly modified malware that bypasses past fixes, also increased in 2011 by 41%. The report goes on to detail some pretty scary numbers pointing to a definite rise in malicious online attacks (but hey, SPAM has precipitously dropped, so, really, we came out on top right? … right?).

Symantec’s report tends to focus on malicious attacks against user-systems. These are definite issues as the numbers show, but it doesn’t really reflect the problems presented in the opening of this post. These issues arise from mistakes made in code, holes left open that could allow someone to access information we need kept private. This is where encryption steps in.

Let’s flashback to the Apple FileVault issue we mentioned earlier. Essentially, the problem here was that the FileVault security hole showed user passwords in plain text on an unencrypted portion of the computer. If you know where to look, you know the user’s passwords. The biggest blunder here is that FileVault’s main purpose is to encrypt the files on a Macintosh computer!

Photo courtesy of anroidpit.com

Encryption is the translation of data into a jumbled code. If you want to read encrypted data then you’ll need the password that decrypts the data. This non-readable encrypted plain text is referred to as cypher text. The problem with FileVault points to the need for additional securities. All encryption, in theory, can be broken. That said, as the web continues to become a part of all of our communication and that communication remains open the necessity for encrypting data and messages will become more popular.

Laplink happens to offer one of the more powerful and user-friendly data encryption programs available. PC Lock uses military-grade 256-bit Advanced Encryption Standard [AES] encryption to ensure that your sensitive data remains private. You can gain instant protection to your files and you can even prevent unauthorized access to your PC if it is stolen. You can also use Laplink’s SafeErase to fully delete old files from your disk to further reduce the chance of compromised data.

Did we forget to mention that with Laplink turning 29 this month and that we are giving out daily deals? Keep your eyes peeled to our Laplink Turns 29 pageand make sure to grab PC Lock and SafeErase while these discounts stick around!

The Ease of PCmover

First off we’d like to thank everyone for their comments on our weekly prize post. You guys rock! The winners have been notified, but luckily there are still weeks more of prizes so don’t let up.

Photo courtesy of addictivetips.com

We here at Laplink just plain love good software. Finding (or in our case building) software that eliminates unnecessary headaches or confusion when interacting with your PC is our goal in life. For many years we’ve had our focus turned to PC migration. The transferring of files, settings and applications is what we know how to do better than anyone (humble, but true brag). Every once in a while though we want to give it up to those articles/bloggers out there who also give out a helping hand to users looking to avoid the pain and tedium of transferring to a new PC and/or OS.

Usman Javaid over at addictivetips.com wrote an article describing how to easily transfer files and settings using the native Windows Easy Transfer (or WET) utility on Windows. We really enjoyed the article as it helped give people an insight into what they might need to prepare for if they wish to upgrade to Windows 8. If you’re looking to upgrade to Win 8 or Win 7 for that matter, it gives a very detailed look at the WET option for transferring.

But, of course, we started to see some differentiating factors in the WET utility versus our honored PC migration champion PCmover. First thing you’ll notice is the number of manual steps that you must go through when using Windows Easy Transfer, looks like 12 or so. Windows Easy Transfer isn’t as easy as the name implies. PCmover offers a fully automated migration process where you as the user can set the files, settings and applications you want moved and allow the integrated Wizard to do the rest!

Secondly PCmover offers much more utility on the business side of PC upgrades. With the ability to cover the transfer of thousands of PCs at once all while remaining automated, PCmover gives businesses much greater flexibility, power and time/cost saving options than Windows Easy Transfer.

Thirdly, and what in our humble opinion makes PCmover the cream of the crop, is PCmover’s ability to transfer applications across PCs. It is the ONLY software that allows you to transfer files, settings and applications and we think that is pretty darn cool. A lot of other folks tend to agree, which is why PCmover is the number-one selling PC migration software in the world.

But you don’t have to just take our word for it! On May 15th, as part of our Laplink Turns 29 Birthday Giveaway we are handing out PCmover Windows 7 Upgrade Assistant for FREE! Come on by and check it out. Let us know what you think.

 

Laplink Turns 29 Week 1 Prizes

We’ve almost reached the first drawing of our month-long Laplink Turns 29 contest and that means its time unveil the the first round of prizes! 

Today we’ll be giving away to 7 lucky winners the following prizes:

 

PCmover + Laplink Cable: Our top-of-the-line PC migration software. Transfer files, settings, and programs to a new or upgraded PC in no time.

 

DiskImage: Advanced Backup and Recovery to protect your PC.

 

Vipre Antivirus 2012: 100,000 new viruses and malware threats are created every day, with this antivirus your PC is protected.

 

Roboform: Manage multiple logins and passwords effortlessly across your favorite websites and applications.

 

Easy Duplicate Finder: Find Duplicate Files Instantly!

 

SpeedUpMyPC: This free performance scan will give you a complete diagnosis of your current performance status and offer improvements.

 

Or a sweet new Targus laptop bag: (quite fashionable).

Drawing of entries will end at 12:00 p.m. PST, so get in your tweets and likes by then!

Microsoft Announces a Two-Year Countdown for Windows XP

Laplink Offers Solution for XP Deadline

In a recent post on The Windows Blog, Microsoft has called for users still using Windows XP to upgrade now lest they be left without critical support when Microsoft terminates Extended Support for the long-lasting operating system.

Sayonara XP support, hello Windows 7!

As of April 8th, 2014 Microsoft will be pulling the plug on all support for Windows XP. This means that users of XP will no longer receive any of the following benefits:

  • New security updates
  • Non-security hotfixes
  • Free or paid assisted support options
  • Online technical content updates

Businesses still using XP should upgrade immediately if they do not want to find themselves in a bind come April 2014. Without the assistance from Microsoft, your operating system no longer has guaranteed safety. Out-of-date environments that no longer receive patches or support are optimal targets for malware and viruses.

Microsoft also points out an interesting study by Gartner Research which suggests, “Many independent software vendors (ISVs) are unlikely to support new versions of applications on Windows XP in 2011; in 2012, it will be common.” Another important fact that Gartner points out is that with a predicted reduction in XP drivers available for new PCs each year, by 2012 few new PCs will have Windows XP drivers. With each year there has been less support on all sides of Windows XP. The time to upgrade is now.

One of the conclusions from the Gartner study is that businesses looking to upgrade to Windows 7 or 8 will have a hard time meeting the April 2014 deadline set by Microsoft. They obviously did not take into account the speed and ease of using Laplink’s PCmover.

No other PC migration software is easier or more powerful than PCmover. Able to transfer user-settings, files and programs, this software simplifies the migration process for businesses looking to avoid increased support costs when XP support ends.

If your businesses’ PCs are included in the 22% of PCs in the US still using Windows XP, we highly suggest trying out PCmover today.

More information about PCmover and other Laplink products can be found at www.laplink.com.

Everything You Need to Know About Syncing

Lifehacker Article Expounds on Syncing Options: We Say, “Look to PCsync.”

With Google Drive being released, there has been a lot of discussion about online storage programs and which ones better allow for syncing files. Is Google going to oust Dropbox out of the cloud-based storage game? Do we have a David v.s. Goliath case on our hands or are these two companies evenly matched?

Intense online-storage battles aside, we’re more interested in how we can help end-users sync their data locally. There are consumers that want to bypass using other companies’ servers or the cloud to store and sync their sensitive data.

The fine folks over at Lifehacker put up an article detailing the different options for syncing files between computers while avoiding storing data online. If someone wants to sync their data without having to upload personal information to the cloud, what can they do? With more and more people today owning multiple PCs and smart devices, the issue of keeping data up-to-date amongst all of them is more relevant than ever.

Luckily there is PCsync. This feature-rich software is both easy to use and powerful enough to cater to whatever your syncing whim may be. PCsync will automatically sync your files and folders between both PCs and Macs. Safety is not an issue as important files are backed-up or replicated. And with Laplink’s patented SmartXchange and SpeedSync technologies, your synchronization process will be crazy fast.

You no longer have to schedule your day around frustrating computer chores like syncing because PCsync lets you schedule automatic sync jobs. That’s why we thought the guys over at Lifehacker forgot one really important sync product, ours! In the coming months we are making sync better than ever.

Have you used PCsync? What do you think?

Upgrade to Windows 7 for Under $1

There are still a lot of people using XP, especially businesses. We wanted to make it less expensive and easier than ever to make the move. So right now, if you choose PCmover Windows 7 Upgrade Assistant for your “in-place” upgrades, you can get it for under $1 a license. Check out the offer here.

We are also hosting a webinar on August 10th that will talk all about this campaign and how you can make the move to Windows 7. Register for the webinar here.

Don’t put off the transfer to Windows 7 any longer, let us help you make the move now!

To Encrypt or Not to Encrypt… ENCRYPT!!

As many probably know, we recently released new encryption software called PC Lock™. This software makes encryption easy for anyone, but do a lot of people still think that the process is reserved for secret agents and spies? Probably, but that’s not a personally smart way of thinking. Computerworld UK just posted a story the other day that could affect millions of people in the region.

The story discusses that an UNENCRYPTED laptop containing medical data for 8.63 million people had gone missing from a hospital in London. The laptop included details on 18 million hospital visits over an unknown period of time.

Can you imagine being one of those 8 million people? Going to the doctor is a very private matter and you rely on the hospital taking the correct measures to make sure your private information is kept that way. This goes for the information that you have direct control over as well.

With the growing number of data insecurity cases, such as the hack on Sony’s® Playstation Network™ leaving millions of people’s information open for the taking, it is more important now than ever to take control. While not everything is in our direct control, it is important to take strict measures to make sure that our information is never out in the open where others can access it. This is where encryption, and PC Lock, comes in to play.

PC Lock takes the fear and confusion out of the encryption process by doing everything for you and makes it easy to manage your secured files and folders. All you have to do is install PC Lock, set a password and security questions and PC Lock will do the rest by securing your data with 256-bit AES encryption making it extremely difficult to break. The software comes paired with a Web Management Console that allows you to manage your preferences and passwords from the cloud on any web-enabled device. You can even report a stolen PC from the cloud, allowing you to restrict access to your data on the fly.

You may still think, “This kind of stuff doesn’t happen to me so I don’t need extra protection.” Or, “Encryption is only for agencies with very private information that needs to stay confidential.” But if you think that, then you must not care much about your private information. Most digital data is very easily accessible by other people, leaving you and your identity free for the taking, which could then lead to significant financial loss and in these times no one can afford that.

Give PC Lock a try, after all we do have a 30-day FREE trial so you can give it a shot and see if you like it. PC Lock is only $29.95 for an entire year which is less than $2.50 a month. This gives you the whole deal, 256-bit AES encryption, access to the Web Manage Console and peace of mind that only you can access your sensitive data and no one else. If you value your identity by at least $2.50 per month you need to get PC Lock.

We have a WINNER!

Becky Horn

We drew the winner of the contest yesterday and the winner is BECKY HORN! Check out her picture below, doesn’t she look excited? Becky wins the Famous laptop, a Targus leather laptop bag, PCmover Ultimate and several other Laplink products. Pretty great prize if I say so myself…

Sorry to those of you that didn’t win… But don’t be too sad, we are working on getting more laptops from other partners to bring you more exciting contests and chances to win more stuff! Hey, here’s an idea, maybe you should post on your favorite PC manufacturers wall and tell them they should give us stuff to give away, it might just help!

Just because the contest is over doesn’t mean we want you to stop posting… So please, keep talking to us we love to hear from you!

Contest Ending: All good things must come to an end…

Today at 12 PM Pacific Time we will stop tracking mentions of the keywords and any mentions from that point on will not count as official entries (but please keep posting, we like to see it!) We will be gathering the entry list over the rest of this week and will keep you updated on how that goes. The drawing for the winner will take place next week, so stay tuned! Besides, we are known to throw a curve ball or two so don’t miss it!

Also, make sure to pay close attention to your email. If you are picked as the winner, we will be emailing you first to make sure you are eligible to win.

Thanks everyone for participating, we really love hearing from each of you! And don’t worry, this isn’t the last of these contests!!

CONTEST EXTENDED: Happy Anniversary Laplink!

To celebrate our 28th Anniversary and the launch of our new product PC Lock™ we have EXTENDED the Famous Laptop Giveaway until tomorrow!! That means you have another day to get as many entries as you can into the contest to get the best chance possible to win it.

You can get PC Lock for FREE for the rest of the day, just head to www.laplink.com/pclock and get a free copy. You can also get any of our other products at a MAJOR discount, so don’t miss those prices because they won’t last forever.

We need EVERYONES help to make this product launch huge so we will also give you 5 extra entries if you post the following on Facebook or Twitter: “Get Laplink’s newest product, PC Lock, for FREE today only! http://bit.ly/ig94mq”, so please share this as much as possible so everyone knows they can get a brand new Laplink product for FREE today!!

We will track when you post and give you the entries you deserve! Enjoy the extra day because the contest will end tomorrow!