The Everlasting Backup Dilemma

The Problem

Every time a device breaks or a hard drive crashes, we remember the need to back up our data. The majority of us have no current backup. What is worse, we have no backup plan. Today, all of our valuable data – documents, pictures, videos – are scattered over different devices and different backup media. The amount of data we store is growing every day. Gartner predicted that the average storage per household will reach 3.3 terabytes in 2016, of which 64% will be stored locally[i]. With the emergence of mobile devices and the quality of media captured at any moment in our life, data volumes are increasing exponentially.

And yet, we spend little time thinking about how to securely store data: this is part of the everlasting backup dilemma we all face.

Many options to consider.

Business users are very diligent when protecting corporate data. Data is captured on servers which have two sets of safety precautions tied to the operation. Most data servers run with RAID systems which are able to recover the data even if one of the hard drives crashes. Additionally, servers are backed up (often daily) to counteract any server failure. This is too pricey and too complex for any household to try implementing, but the principles should apply anyway: backup and backup the backup!

The easiest way to back up your data is with cloud providers. They offer a vast amount of storage with security built in.

In Windows 10, Microsoft makes it easy to store your data with OneDrive. Google and Apple offer similar services, but for PC users, OneDrive is nicely integrated with your PC. However, as the forecast from Gartner shows, most users will not consider online storage for all their data. Some might not like to have their data in the hands of others, some feel that online data is subject to government snooping, and others just don’t want to keep it locally. Period.

All points make sense; we have to ask ourselves if online storage is “forever”? Will providers shut down unused accounts that are used for longtime storage? Do I always have access to the data?

The majority, however, choose local storage, which means having external or internal hard drives with enough space for us to load the backups or sync our data. There is nothing wrong with it, but we have to remember: backup the backup. Hard drives do go down. I remember that my backup external drive broke the very same time as the internal drive. I still believe it was some kind of power surge. Some heavy data users in a household have a separate data server which will need to be backed up as well.

Another good option is DVD storage. Common DVDs hold 4.7 GB of data; that is a lot of space for documents and pictures, but not for movies or high resolutions graphics.  Blu-ray disc provide storage capacity up to 100 GB of data.

With the availability of inexpensive high capacity hard drives at about $ 50 per terabyte, we have dismissed the good old CD. They are easier to manage, but – and this is a big but – hard drives do break.

Organization is key.

No matter what medium we choose, organization is key. With so much data being collected, we have to organize our data in order to find it again. And that is another problem with online data storage, where folders grow out of control, or we collect hard drives as much as the data itself. How do we ever want to find the right data? (Granted, the search tools are wonderful these days and they do find a lot of stuff fast.)

However, with more data, we have to create a good system of what to store, how to store it, and how to retrieve it.  Since everyone likes their own system, it is hard to prescribe the perfect system. I do like to back up my PCs at a certain time and archive the image. Backing up your whole PC will also preserve your applications, which might be necessary to run to interpret the data.  I also recommend a backup of all external drives periodically.

A new and innovative local storage solution.

Recently I got re-introduced to M-Disc, a long term storage solution that is both secure and very long-lasting. M-Disc is a new kind of DVD and Blu-ray disc, which lasts basically forever and is a perfect medium for storage. Capacity is the same at 4.7GB (DVD), 25 GB (Blue-ray) and 100GB (Blue-ray), although the lifetime has been extended tenfold.

With M-Disc, you can have a secure and long-lasting archive of your data, your PC images and the various libraries you wish to keep. They are local and can be stored in any place (i.e. your bank vault).

Even if the initial costs of having an M-Disc compatible drive and the discs might be a touch higher, it is a cheaper solution for the long run. Check out and learn about this innovative approach.

Ashampoo ( and Nero ( are two companies who embraced this new technology with their burning software.

[i] “Forecast: Consumer Digital Storage Needs, 2010-2016.” The report is available on Gartner’s website here.

It’s Time to Buy a New PC

Making history, Microsoft released its first hardware device worthy of competing in the marketplace. The Surface Book is a 13.5-inch laptop with “a killer display, maxed-out guts, a funky cool hinge, and a display that detaches to become a thick, powerful tablet” (source.) It’s also $1,500, which is on par with Apple’s Macbook laptop series.

New and exciting laptops and convertibles (laptop/tablet) are announced everyday from major hardware manufacturers like HP, Dell, Toshiba or Lenovo. But with Microsoft’s announcement of their new hardware devices on October 6th, even critics were cheering.

With the new Windows 10 available on these new devices, it is officially the time to retire your old hardware; there has never been a better time to buy a new device. Whatever you buy, remember that Laplink’s PCmover will save your day by making a migration of your old Windows PC’s documents, folders, pictures, music, videos, user profiles, thousands of settings, and programs (applications) easy to move. PCmover automates a tedious, manual process, making it painless.PCmover-Professional-Left-New

It’s time to buy a new PC, and when you do,be sure to buy PCmover Professional with it!

Reseller Marketing Strategies: Bringing It Together

We hope you’ve enjoyed reading about marketing tips for Resellers.


Together, the marketing channels and suggested tips and graphic elements create an enhanced offering that will give your customers the information they need when they’re ready to make a decision.

Two out of three shoppers say they’ve abandoned a sale because they couldn’t get the information they felt was necessary.

With the right tools, your customers will have what they need when they need it–and be able to confidently click “Buy.”

Additional messaging to use:

Free 24/7 Transfer Assistance

For users who plan to perform the upgrade themselves, Laplink provides a free 24/7 hotline, which helps users through the process. The Free Transfer Assistance focuses on the user experience and helps them achieve a successful migration.

30-day Money Back Guarantee

If users are not completely satisfied with a software product they purchased, Laplink offers a no-hassle 30-day money back guarantee.

Free upgrades for current users

With the release of PCmover version 10, users who currently have PCmover licenses can upgrade to version 10 for free when they check for updates.


PCmover is the essential tool for moving all files, folders, applications, and personalized user settings from an old PC’s operating system to a new operating system quickly and easily.

Using our recommended marketing tips and tools, you’ll be able to capitalize on the opportunity presented by the Windows 10 release, and offer your clients a valuable product that will make their migration easy!


Microsoft and Laplink Partnership: PCmover Express for free

Laplink announced today that PCmover has been selected by Microsoft as its recommended migration solution for Windows users, with a free download of PCmover Express for personal use available here.

“Microsoft looks forward to continuing our collaboration with Laplink,” said Shad Larsen, Director of Business Planning at Microsoft, in a press release. “We wanted to make it easier for customers to migrate their personal files and settings from their older Windows PC to a new Windows 8.1 or Windows 10 PC, and Laplink delivers a great solution with their PCmover Express software.”

The free offer for PCmover Express will be available on in 18 markets beginning today and expiring August 31, 2016. The offer is available for personal, non-commercial use. It requires the destination PC to be running Windows 8.1 or Windows 10 and not joined to a domain.

Commercial users can purchase a license for PCmover Express that provides commercial use rights for about $20. While PCmover Express does not transfer applications, that functionality is provided with PCmover Professional as an available upgrade.

We previously worked with Microsoft to provide Windows users with migration software in support of Windows XP customers moving to new Windows PCs. Extending this relationship to Windows 10 was an easy decision.


We’re fully committed to this Microsoft partnership in support of all Windows users. Our latest version of PCmover makes it easier than ever for customers running Windows XP, all the way to the latest release of Windows 10, to migrate their personal files, folders, and other settings to their new PC.

We’re seeing strong demand for Windows 10 by both consumer and commercial customers. And as customers buy new Windows 10 devices, we believe they will discover Laplink’s migration solutions provide great choice and flexibility, saving time and money for consumers, SMB, and enterprises.

Transferring your personal files, folders, and other settings to a new PC can sometimes be time-consuming and difficult. But our PCmover software provides an easy-to-use solution with a wizard driven interface, allowing users to automatically transfer selected user profiles, files, and settings to a new device from an old PC. We also offer Free Transfer Assistance, providing certified experts 24/7 to assist with migrations.

For larger organizations, we offer an enterprise version of PCmover, which allows IT to manage migrations even for unmanaged PCs. Already in use by thousands of major companies and organizations, it continues to be the fastest growing enterprise migration solution. Complimentary evaluations of PCmover Enterprise and more detailed information is available from our website.

Windows 10 Impact on IT Departments: Part III

We have broken down the most common complaints and the mistakes organizations are making that result in unexpected costs.

  1. Many organizations underestimate the time end users spend to become familiarized with their new PC system, as well as problems with migrating existing user data, and settings recovery. This time can easily exceed three to four hours. These soft costs are often not part of IT budgets, but are of great concern for business owners experiencing employee-productivity drops.
  2. End user customizations are frequently not considered in the overall plan. Customization are mostly left for the employee to complete on company time. Customizations like reapplying and creating settings for the new desktop can be beyond a normal users’ comprehension, leading to a surge in PC helpdesk requests with associated cost of $50 or more per call.
  3. The third mistake is underestimating the logistics associated with PC migrations for users in remote locations and international subsidiaries, which can prove to be extremely difficult. The need to outsource to a contractor or flying a staff member to a site, causes deployment issues and costs to rise quickly.
  4. The fourth, and final, mistake occurs inadvertently when data and settings are left behind. In a recent study conducted with enterprise level IT departments, the results were troubling: 27% of respondents who used various tools for transferring data and settings reported data loss in the process.

Windows 10 will cause businesses and IT teams to increasingly respect the fact that end user computing is changing. What is happening in the OS market is comparable to the BYOD revolution that saw the number and variety of devices on the corporate network sky rocket. This has and still is raises a number of challenges in terms of control and management.

The PC, tablets, and other devices have evolved into very powerful systems. Because today, we have dozens of vital applications, several gigabytes of data, and thousands of settings in the Windows registry, reestablishing all that on a new PC is time-consuming and near impossible to streamlined for a company.

With new PC deployments on the forefront of many IT teams tasks, issues surrounding the fact that there are few tools at the enterprise level to successfully complete this endeavor. Proven solutions like PCmover® Enterprise are not always known within many IT Organizations.

PCmover Enterprise

Organizations need a solution with minimal interruption to employees’ productivity, save time and resources, and will seamlessly migrate files, folders, and applications vital to each employee’s daily workflow. An IT professional at one of the largest PC manufacturers once stated: “We are supporting thousands of large organizations to deploy their PCs. We do everything from logistics, imaging, tagging, and bringing the PC to the workplace. We do not, however, have a solution for the actual migration between two desktops.”

Windows 10 Impact on IT Departments: Part II

The Impact on Migration

Windows 10 will be the next big migration for IT teams to undertake, and they need to adapt to this reality if they are to continue delivering a positive and consistent user experience across the corporation.

The complexity of PC migrations is growing, given the number of different Versions of Windows in play, differences between 32- and 64-bit architectures and the proliferation of new devices and form factors.

- Thomas U. Koll, Chairman and CEO, Laplink

There are a number of key issues to consider, such as:

  • The still existing base of machines running Windows XP (NT/Vista), adding to the complexity of deployed Windows 7 and 8/8.1 PCs.
  • More migrations will occur simultaneously, including software, applications and devices. This means less time for IT teams to prepare and test new upgrades, likely resulting in issues following the deployment.
  • Technical scenarios are these days are far more complex, with greater connectivity and interdependencies across systems and key applications.
  • Scenarios are now more complex largely because of a multitude of devices and new form factors. Many new devices are running operating systems like Android and Apple iOS, thus adding to the complexity.

The end result is that it is more difficult than ever to deliver effective management of policies and user privileges, while providing a positive user experience.

According to an IDC study, the typical PC replacement scenario costs the average organization $527 per PC upgraded.

With so many migrations now taking place in increasingly complex environments, desktop or end-user oriented IT teams run the risk of underestimating the time, complexity and overall project management involved. Further, the impact of post migration help-desk support must also be understood and accounted for.

Windows 10 Impact on IT Departments: Part I

Microsoft’s first glimpse of Windows 10 suggests many areas which may impact IT departments in the future. A recent survey found that 80% of large enterprises and 71% of businesses plan to migrate to the new OS in the next 18 months, suggesting that it will be even more popular than Windows 7, which still commands a very large market share, particularly in enterprises.

Win OS graph

Better usability via new, advanced Start Menu, better windows and desktop management (e.g. task viewer), seamless integration (windowing) of new “metro” apps, and so on.Microsoft has made it also very clear that a major focus of Windows 10 is the business users:

  • Better/faster/more secure browsing experience (Edge)
  • Cross device familiarity and universal apps – this is very important for larger organizations. The ability to run and manage different form-factors with the same OS will accelerate mobile adoption in enterprise
  • Enterprise apps can be built “once” and deployed (optimized) for all devices (although it is not that easy) – all supported via a central, unified App Store.
  • Extended Mobile management
  • Voice Recognition – Smart Assistance: Cortana can be a change agent of how consumer interact with the desktop PC. Voice recognitions and machine learning will enable new and innovative scenarios
  • Lowering Cost of ownership
  • Security improvements / Support of two factor authentication

Windows 10 promises to deliver advanced security and management capabilities along with ongoing innovation and security updates for businesses of all sizes. These new capabilities will deliver a host of benefits to organizations, enabling them to make key enhancements across their IT landscape and maximize ROI.

5 improvements in new Windows 10 OS

Windows 10, Microsoft’s newest operating system, released July 29.

Here are 5 reasons to upgrade to Windows 10:

1. Faster and more interactive command center

The Action Center is a central place to view alerts and take actions that can help keep Windows running smoothly. Windows Action Center in Windows 10 will be redone and receive a face lift to fit the new metro theme. The Windows explorer has also been updated in the new operating system: now, when you are searching for a file, it is much faster and responsive than before.

2. Work flow improvements

In Windows 10, users have the ability to create multiple desktops with one screen. It will be a helpful tool for those who work for hours with one large screen. Instead of splitting your screen into two squished windows, you can run each window side by side at a normal window ratio without it getting scaled down. It stays proportional.

 3. Cross system compatibility 

Universal apps will allow the consumer to be able to work and play on their Xbox, phone, PC, or tablet devices with the same software, if it is compatible. This allows easier access to popular applications. While “out and about” you can continue what you were doing earlier, without having to convert any files to another operating system.

4. Internet Explorer is replaced

The new “Edge” browser will allow those who are on mobile or tablet devices, or those who just prefer the metro app, to have a more lite version of Internet that is faster. Edge is quicker, but doesn’t serve all of the plug-ins that Internet Explorer (11) does.







5. It’s FREE!

There are no downsides to installing Windows 10 from a Windows 7 or 8 operating system. Windows 10 will be a product that is a clear upgrade from the other Windows OS’s, and will be worth the upgrade for the enhanced user experience.

After Windows 10, users won’t pay for updates or upgrades, which means once you upgrade this one time, you will be done paying for your operating system upgrades until Microsoft changes its own outlook.

“If Microsoft wants consumers to update, it really means that Microsoft is going to have to give those consumers those updates for free. There’s really no other way to do it,” said Michael Silver of Gartner at the research firm’s annual technology conference.

Have you purchased Windows 10? What do you think of it? Share in the comments. 

PCmover as a Solution

Laplink’s PCmover software is the ideal solution for completing data transfers PC to PC, from a hard drive or image to a new PC, and for completing an in-place upgrade to a newer operating system. In this post, we will detail some common questions around PC data migration, and explain how using PCmover Professional as a solution is the best plan for your home or business’s PC deployment scenario.

Question 1: How important is user-friendliness in a solution like this?

  • PCmover is very user-friendly. The Pro version comes with an easy to follow setup wizard that guides users through the process of performing the migration. It allows all choices of what to transfer to the new PC (files, settings, user profiles, and even applications.)  It is built in a way so that even novice users can easily walk through the process of transferring their data from an older Windows PC to a new one.
  • Some users struggle with the PC to PC connectivity and get confused by networks, firewalls, etc. Laplink offers 24/7 Free Transfer Assistance with a trained professional technician who can help users through any questions they might have, and even remotely complete the migration.
  • Business, government or enterprise customers have different needs in a data migration. Laplink provides a fully customizable version – PCmover Enterprise – that allows IT admins to create a light or no touch migration. It can be executed by users or untrained technicians out of the box. The customization is very straightforward and no development skills are needed.

Question 2: How big will the impact of the Windows 10 upgrade be for businesses?

  • Win 10 will become the new OS of choice replacing Windows 7. Since many business customer did not want to deploy Windows 8/8.1, they have waited with refresh projects and I believe that the adoption curve will be much higher with Win10 than experienced before. Business might not wait for 12 months this time around. We are working with many enterprise which are ready to switch once Windows 10 is released.
  • There are a lot of business benefits for jumping to Windows 10 (read more here.)

Question 3: What are some of the stumbling blocks businesses face when dealing with PC to PC transfers, or other migration issues?

  • Business have refresh projects very much under control except for the transfer of data, settings, and applications from the old PCs to new ones. Often users are left alone to perform that task themselves, leading to a dramatic increase in the costs (often soft costs unseen from the IT department) for customizing the new PC. These costs come in the form of end-user downtime, help desk support calls, data loss, etc.
  • Automated scripts to move data are insufficient to do the job. In a recent study online, it was proven that many companies complained about data loss, since technicians did not know where all of the PC’s data was stored on the machine (beyond the document folder) and users often do not know themselves.
  • Manual migrations of data, settings, and applications take many hours; full scale migrations cannot be done without a proven automated tool like PCmover Enterprise.
  • Remote locations of personnel increases the costs of completing a PC to PC migration exponentially. We estimated the saving of using PCmover at a minimum of $300 per PC, but in remote locations it can be $1500 and more.
  • With users having more options to install applications for their particular job, IT departments often do not know the full inventory and disks, downloads, and passwords.
  • PCmover Enterprise is the proven and accepted tool for Enterprises, government organizations, and higher education organizations alike. They value saving time and money to refresh PCs, increasing user satisfaction and enabling large roll-out projects.

Tips for Transferring Files to Windows 10

Moving into a new PC is quite a challenge as Windows 10 has no tools to accomplish this task. For many users, getting their data files such as photos, videos, music, email, contacts, spreadsheets, documents, etc. to their new PC is a major concern and may even result in delaying the purchase of a new PC.

There are four basic options a user can choose from to move data files to a new PC:file-transfer

  1. Upload files from the old PC to cloud storage (Google Drive, OneDrive, Dropbox, etc.) Now the user can easily access from anywhere and download the files to their new PC. But if the user has a lot of data, the upload will take a very long time – and, their data might exceed available storage.
  2. Transfer using a USB stick or external hard drive.
  3. Transfer across a network user Explorer by sharing the old hard drive to the new PC.
  4. Use a file transfer utility.

The key problem to all of the above options is that the user must know what they desire to transfer, must know where the data is located on the old PC, and must manage the process.

woman at computer

The secondary problem is that there’s a good chance the user really wants more than just data files which they might not realize. A typical user will miss quite a bit of data – perhaps they leave behind their Outlook data, files they accidentally saved in an unusual location, data related to a specific application that was saved in the application’s folder (such as tax files), Internet favorites, shortcuts, and much more.

Laplink offers a better option. PCmover Professional is the only software that can selectively move programs, files and settings from an old Windows PC to a new PC. It’s fast, easy, and powerful.

  • Simply install PCmover on both of the computers and follow the simple wizard to transfer everything desired to the new PC.
  • Users don’t need to know where the location of their files; PCmover knows and will find and transfer all files a user wants regardless of where they were saved.
  • PCmover transfers more than just data files. It also automatically transfers all selected programs and settings. And programs are transferred ready to use on the new PC so a user doesn’t need to reinstall them or find old CDs or license keys.
  • PCmover transfers using any home or business network (wired or wireless) or using a direct-connect (Laplink High Speed Transfer Cable.
  • Once a user completes the short wizard, they walk away and PCmover does the rest.
  • Laplink also provides free 24/7 transfer assistance from certified PC migration experts who will guide the user through the transfer over the phone or by remote control.

Laplink also offers PCmover Enterprise which leverages the PCmover technology to allows IT departments to easily set up and manage controlled PC deployment projects for one thousand to hundreds of thousands of PCs.

Organizations using PCmover Enterprise typically save over $300 per PC deployed by reducing deployment labor, post-migration support and help desk calls, as well as user down time – and end user satisfaction is higher.

If a user is certain they only want to copy data files, Laplink Sync is an easy and powerful solution that will transfer files between PCs, Macs, Android, and iOS devices utilizing a 3-step wizard. Files are transferred directly between devices to protect privacy (i.e., no copies exist in cloud storage). Laplink Sync can be used to transfer files or to keep files synchronized between devices.

Laplink Sync Left